| Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption A Brandão, AG da Costa European Business Review 33 (5), 742-774, 2021 | 176 | 2021 |
| I can’t stop hating you: an anti-brand-community perspective on apple brand hate C Rodrigues, A Brandão, P Rodrigues Journal of Product & Brand Management 30 (8), 1115-1133, 2021 | 123 | 2021 |
| Antecedents and consequences of luxury brand engagement in social media A Brandão, E Pinho, P Rodrigues Spanish Journal of Marketing-ESIC 23 (2), 163-183, 2019 | 107 | 2019 |
| Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand C Rodrigues, A Brandão The International Review of Retail, Distribution and Consumer Research 31 (1 …, 2021 | 98 | 2021 |
| Determinants of brand relevance in a B2B service purchasing context M Gomes, T Fernandes, A Brandão Journal of Business & Industrial Marketing 31 (2), 193-204, 2016 | 86 | 2016 |
| Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry O Pinto, A Brandão European Journal of Management and Business Economics 30 (1), 18-35, 2021 | 73 | 2021 |
| Understanding the importance of eWOM on Higher Education Institutions’ brand equity L Carvalho, A Brandão, LH Pinto Journal of Marketing for Higher Education 31 (2), 261-279, 2021 | 72 | 2021 |
| “I’m hatin’it”! Negative consumer–brand relationships in online anti-brand communities A Brandão, P Popoli European Journal of Marketing 56 (2), 622-650, 2022 | 61 | 2022 |
| Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences P Quelhas-Brito, A Brandão, M Gadekar, S Castelo‐Branco Journal of Fashion Marketing and Management: An International Journal 24 (2 …, 2020 | 55 | 2020 |
| A dynamic approach to brand portfolio audit and brand architecture strategy A Brandão, JCC Sousa, C Rodrigues European Business Review 32 (2), 181-210, 2020 | 28 | 2020 |
| Content marketing research: A review and research agenda J Bubphapant, A Brandão International Journal of Consumer Studies 48 (1), e12984, 2024 | 25 | 2024 |
| The importance of self in brand love in consumer-luxury brand relationships P Rodrigues, A Brandão, C Rodrigues Journal of Customer Behaviour 17 (3), 189-210, 2018 | 25 | 2018 |
| Does sustainable consumption behaviour influence luxury services purchase intention? A Brandão, C Cupertino de Miranda Sustainability 14 (13), 7906, 2022 | 23 | 2022 |
| The impact of a firm’s transparent manufacturing practices on women fashion shoppers A Brandão, M Gadekar, F Cardoso Journal of Global Fashion Marketing 9 (4), 322-342, 2018 | 17 | 2018 |
| O valor da marca das equipes esportivas profissionais na perspectiva do consumidor: Uma revisão integrativa Y Miranda, MA Barros Filho, CAMQ Pedroso, VHR Silva, JP Sarmento, ... Movimento 27, e27039, 2021 | 16 | 2021 |
| Internationalization strategies in music festivals AMP da Cunha Brandão, RF de Oliveira Scientific Annals of Economics and Business 66, 91-112, 2019 | 15 | 2019 |
| Going (in) conspicuous: antecedents and moderators of luxury consumption AMP da Cunha Brandão, HEM Barbedo Journal of Marketing Analytics 11 (2), 202, 2022 | 14 | 2022 |
| The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective C Rodrigues, A Brandão, S Billore, T Oda Journal of Brand Management 31 (3), 293-309, 2024 | 13 | 2024 |
| You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate A Brandão, B Ribeiro, M Gadekar International Journal of Consumer Studies 47 (3), 1126-1138, 2023 | 10 | 2023 |
| The counterfeit market and the luxury goods AMP da Cunha Brandão, M Gadekar Fashion Industry-An Itinerary between Feelings and Technology, 2019 | 10 | 2019 |
Clarinda RodriguesAssociate Professor, Linnaeus UniversityOverená e-mailová adresa na: lnu.se