Entrepreneurial marketing and firm performance: Synthesis and conceptual development N Alqahtani, C Uslay Journal of Business Research 113, 62-71, 2020 | 260 | 2020 |
Entrepreneurial marketing and firm performance: scale development, validation, and empirical test N Alqahtani, C Uslay, S Yeniyurt Journal of Strategic Marketing, 1-22, 2022 | 64 | 2022 |
Esports as playful consumption experiences: examining the antecedents and consequences of game engagement AZ Abbasi, N Alqahtani, RH Tsiotsou, U Rehman, DH Ting Telematics and Informatics 77, 101937, 2023 | 40 | 2023 |
Marketing/entrepreneurship interface research priorities (2023–2026) N Alqahtani, C Uslay Journal of Research in Marketing and Entrepreneurship 24 (2), 405-419, 2022 | 23 | 2022 |
Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance N Alqahtani, C Uslay, S Yeniyurt Journal of Small Business Management, 1-38, 2023 | 14 | 2023 |
Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration MS Fayyaz, AZ Abbasi, K Altaf, N Alqahtani, DH Ting Kybernetes, 2023 | 6 | 2023 |
Entrepreneurial marketing and organizational performance: Exploring the antecedents and moderation effects N Alqahtani, C Uslay Proceedings of the global research symposium on marketing and …, 2017 | 4 | 2017 |
A Comparative Analysis of Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: An Abstract N Alqahtani, C Uslay, S Yeniyurt Academy of Marketing Science Annual Conference, 87-88, 2022 | 3 | 2022 |
Strategic performance blueprint: Optimizing business performance through tailoring strategic postures to environmental and institutional contexts N Alqahtani, C Uslay, S Yeniyurt Journal of the International Council for Small Business, 1-16, 2024 | 2 | 2024 |
Esports as Playful Consumption Experiences: Examining the Antecedents and Consequences of Videogame Engagement AZ Abbasi, N Alqahtani, RH Tsiotsou, U Rehman, DH Ting Available at SSRN 4168684, 0 | 1 | |
Decades of insight: a 25-year bibliometric analysis of the Journal of Research in Marketing and Entrepreneurship N Alqahtani Journal of Research in Marketing and Entrepreneurship, 2025 | | 2025 |
Exploring Digital Entrepreneurship: A Bibliometric Perspective A Abbasi, F Mirza, NA Alqahtani, M Albashrawi | | 2024 |
Artificial Intelligence Meets Entrepreneurship: A Bibliometric Review of the Scientific Evolution, Research Trends, and Future Research Directions A Alqahtani, N Alqahtani | | 2024 |
Al-Fateh Club's Rebranding Odyssey: Navigating Sports Transformation in Saudi Arabia M Alismail, N Alqahtani Case Centre, 2024 | | 2024 |
Chief Marketing Officer (CMO) Positions in Top Management Teams (TMTs): Just Another Copycat Behavior? N Alqahtani International Conference on Business and Technology, 279-290, 2023 | | 2023 |
Esports as playful consumption experiences:: Examining the antecedents and consequences of game engagement A Zaib Abbasi, N Alqahtani, RH Tsiotsou, U Rehman, D Hooi Ting | | 2023 |
The effect of entrepreneurial marketing on firm performance NA Alqahtani Rutgers University-Graduate School-Newark, 2020 | | 2020 |
COMPARING THE EFFECTS OF ENTREPRENEURIAL MARKETING, MARKET ORIENTATION, AND ENTREPRENEURIAL ORIENTATION IN DRIVING FIRM PERFORMANCE N Alqahtani, C Uslay, S Yeniyurt at the Marketing/Entrepreneurship Interface, 13, 0 | | |
THE SURPLUSES AND SHORTAGES IN THE MARKETING PHD CURRICULUM C Uslay, JN Sheth, A Parvatiyar, N Alqahtani at the Marketing/Entrepreneurship Interface, 11, 0 | | |