| Customer experience management: toward implementing an evolving marketing concept C Homburg, D Jozić, C Kuehnl Journal of the Academy of Marketing Science 45, 377-401, 2017 | 1730 | 2017 |
| New product design: Concept, measurement, and consequences C Homburg, M Schwemmle, C Kuehnl Journal of marketing 79 (3), 41-56, 2015 | 667 | 2015 |
| Effective customer journey design: consumers’ conception, measurement, and consequences C Kuehnl, D Jozic, C Homburg Journal of the academy of marketing science 47, 551-568, 2019 | 418 | 2019 |
| Social influence on salespeople’s adoption of sales technology: a multilevel analysis C Homburg, J Wieseke, C Kuehnl Journal of the Academy of Marketing Science 38, 159-168, 2010 | 195 | 2010 |
| Digital business capability: its impact on firm and customer performance DM Wielgos, C Homburg, C Kuehnl Journal of the Academy of Marketing Science 49 (4), 762-789, 2021 | 175 | 2021 |
| Is the more always better? A comparative study of internal and external integration practices in new product and new service development C Homburg, C Kuehnl Journal of Business Research 67 (7), 1360-1367, 2014 | 128 | 2014 |
| Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment M Imschloss, C Kuehnl Psychology & Marketing 34 (10), 931-945, 2017 | 100 | 2017 |
| Feel the music! Exploring the cross-modal correspondence between music and haptic perceptions of softness M Imschloss, C Kuehnl Journal of Retailing 95 (4), 158-169, 2019 | 79 | 2019 |
| Same sound, same preference? Investigating sound symbolism effects in international brand names C Kuehnl, A Mantau International Journal of Research in Marketing 30 (4), 417-420, 2013 | 49 | 2013 |
| Of dollars and senses-Does multisensory marketing pay off C Homburg, M Imschloß, C Kühnl Research Insights Paper RI009 of the Institute for Market-Oriented …, 2012 | 26 | 2012 |
| Toward a differentiated understanding of the value‐creation chain C Kuehnl, A Fürst, C Homburg, M Staritz British Journal of Management 28 (3), 444-463, 2017 | 25 | 2017 |
| Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries C Homburg, A Fürst, C Kuehnl Journal of the Academy of Marketing Science 40, 290-312, 2012 | 24 | 2012 |
| Personalized touchpoints and customer experience: A conceptual synthesis J Weidig, M Weippert, C Kuehnl Journal of Business Research 177, 114641, 2024 | 14 | 2024 |
| Improving the effectiveness of personalized recommendations through attributional cues J Weidig, C Kuehnl Psychology & Marketing 40 (12), 2559-2575, 2023 | 4 | 2023 |