| The critical imagination: emancipatory interests in consumer research JB Murray, JL Ozanne Journal of consumer research 18 (2), 129-144, 1991 | 672 | 1991 |
| The politics of consumption: A re-inquiry on Thompson and Haytko's (1997)“Speaking of Fashion” JB Murray Journal of consumer research 29 (3), 427-440, 2002 | 430 | 2002 |
| Reflexive dispossession and the self: constructing a processual theory of identity H Cherrier, JB Murray Consumption Markets & Culture 10 (1), 1-29, 2007 | 383 | 2007 |
| Uniting critical theory and public policy to create the reflexively defiant consumer JL Ozanne, JB Murray American Behavioral Scientist 38 (4), 516-525, 1995 | 277 | 1995 |
| Assessing the societal impact of research: The relational engagement approach JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ... Journal of Public Policy & Marketing 36 (1), 1-14, 2017 | 162 | 2017 |
| The sociology of consumption: the hidden facet of marketing H Cherrier, JB Murray Journal of Marketing Management 20 (5-6), 509-525, 2004 | 128 | 2004 |
| Drifting away from excessive consumption: A new social movement based on identity construction H Cherrier, J Murray ACR North American Advances, 2002 | 128 | 2002 |
| Interpretive research: A complementary approach to seeking knowledge in supply chain management JL Darby, BS Fugate, JB Murray The International Journal of Logistics Management 30 (2), 395-413, 2019 | 120 | 2019 |
| Revitalizing the critical imagination: Unleashing the crouched tiger JB Murray, JL Ozanne, JM Shapiro Journal of Consumer Research 21 (3), 559-565, 1994 | 109 | 1994 |
| Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture M Press, EJ Arnould, JB Murray, K Strand Journal of Marketing 78 (Number 6), 103-119, 2014 | 102 | 2014 |
| The tattoo renaissance: An ethnographic account of symbolic consumer behavior AM Velliquette, JB Murray, EH Creyer Advances in consumer research 25 (1), 461-467, 1998 | 102 | 1998 |
| Manufacturer–supplier relationships: An empirical test of a model of buyer outcomes S Janda, JB Murray, S Burton Industrial Marketing Management 31 (5), 411-420, 2002 | 76 | 2002 |
| METHODOLOGICAL LIMITATIONS OF THE HEDONIC CONSUMPTION PARADIGM AND A POSSIBLE ALTERNATIVE: A SUBJECTIVIST APPROACH. LA Hudson, JB Murray Advances in consumer research 13 (1), 1986 | 76 | 1986 |
| Theory Borrowing and Reflectivity in Interdisciplinary Fields. JB Murray, DJ Evers Advances in consumer research 16 (1), 1989 | 67 | 1989 |
| The logic of sustainability: Institutional transformation towards a new culture of fashion Z Ozdamar Ertekin, D Atik, JB Murray Journal of Marketing Management 36 (15-16), 1447-1480, 2020 | 65 | 2020 |
| Marketing, theory borrowing, and critical reflection JB Murray, DJ Evers, S Janda Journal of Macromarketing 15 (2), 92-106, 1995 | 64 | 1995 |
| Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective J Hietanen, JB Murray, A Sihvonen, H Tikkanen Marketing Theory 20 (1), 23-43, 2020 | 44 | 2020 |
| Object-Subject Interchangeability: A Symbolic Interactionist Model of Materialism. RP Claxion, JB Murray Advances in consumer research 21 (1), 1994 | 44 | 1994 |
| Rethinking the critical imagination JB Murray, JL Ozanne Handbook of qualitative research methods in marketing, 2006 | 42 | 2006 |
| Inscribing the personal myth: The role of tattoos in identification AM Velliquette, JB Murray, DJ Evers Research in Consumer Behavior, 35-70, 2006 | 33 | 2006 |
