| The power of sensory marketing in advertising A Krishna, L Cian, T Sokolova Current Opinion in Psychology 10, 142-147, 2016 | 350 | 2016 |
| The pipeline project: Pre-publication independent replications of a single laboratory's research pipeline M Schweinsberg, N Madan, M Vianello, SA Sommer, J Jordan, W Tierney, ... Journal of Experimental Social Psychology 66, 55-67, 2016 | 143 | 2016 |
| Take it or leave it: How choosing versus rejecting alternatives affects information processing T Sokolova, A Krishna Journal of Consumer Research 43 (4), 614-635, 2016 | 78 | 2016 |
| The left-digit bias: when and why are consumers penny wise and pound foolish? T Sokolova, S Seenivasan, M Thomas Journal of Marketing Research 57 (4), 771-788, 2020 | 59 | 2020 |
| A focus on partisanship: How it impacts voting behaviors and political attitudes A Krishna, T Sokolova Journal of Consumer Psychology 27 (4), 537-545, 2017 | 59 | 2017 |
| Paper meets plastic: The perceived environmental friendliness of product packaging T Sokolova, A Krishna, T Döring Journal of Consumer Research 50 (3), 468-491, 2023 | 47 | 2023 |
| Mix or match? Consumer spending decisions in conditional promotions T Sokolova, Y Li Journal of Consumer Psychology 31 (1), 91-102, 2021 | 21 | 2021 |
| Data from a pre-publication independent replication initiative examining ten moral judgement effects W Tierney, M Schweinsberg, J Jordan, DM Kennedy, I Qureshi, ... Scientific data 3 (1), 1-7, 2016 | 7 | 2016 |
| Pick your poison: Attribute trade‐offs in unattractive consideration sets T Sokolova, A Krishna Journal of Consumer Psychology 31 (2), 319-328, 2021 | 6 | 2021 |
| Days-of-the-week Effect in Temporal Judgments T Sokolova Journal of Consumer Research 50 (1), 167-189, 2023 | 3 | 2023 |
| Focusing on the left digit: an encoding or an estimation bias? T Sokolova, M Thomas Advances in Consumer Research 42, 690-691, 2014 | 3 | 2014 |
| The pipeline project N Madan, EL Uhlmann OSF, 2015 | 1 | 2015 |
| Left-digit effect in stimulus-based and memory-based evaluations T Sokolova, M Thomas, S Seenivasan OSF, 2020 | | 2020 |
| Holistic processing and left-digit effect T Sokolova, M Thomas, S Seenivasan European Advances in Consumer Research, 69-71, 2018 | | 2018 |
| Paying More to Save Less: The Effect of Self-Selected Price Bundling on Willingness to Pay (An Abstract) Y Li, T Sokolova Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Paying More to Save Less: The Effect of Self-selected Price Bundling on Willingness to Pay Y Li, T Sokolova Advances in Consumer Research 44, 530-531, 2016 | | 2016 |
| Is It More Rational to Say “No”?: How Choosing Versus Rejecting Alternatives Affects Information Processing T Sokolova, A Krishna ACR North American Advances, 2016 | | 2016 |
| Mental Arithmetic in Consumer Judgments: Mental Representations, Computational Strategies and Biases. T Sokolova Jouy-en Josas, HEC, 2015 | | 2015 |
| Arithmétique Mentale dans les Jugements des Consommateurs: Représentations Mentales, Stratégies de Calcul et les Biais. T Sokolova HEC, 2015 | | 2015 |
| Paying More to Save Less: the Effect of Conditional Promotion on Willingness to Pay YI LI, T SOKOLOVA ACR Asia-Pacific Advances, 2015 | | 2015 |
Aradhna KrishnaDwight F. Benton Professor of Marketing, University of Michigan, Ann ArborOverená e-mailová adresa na: umich.edu