| Events management: principles and practice R Raj, T Rashid, P Walters SAGE Publications Ltd, 2017 | 243 | 2017 |
| Digital and social media marketing: a results-driven approach A Heinze, G Fletcher, A Cruz Routledge, 2016 | 186 | 2016 |
| Events management: an integrated and practical approach R Raj, P Walters, T Rashid (No Title), 2009 | 154 | 2009 |
| Relationship marketing: case studies of personal experiences of eating out T Rashid British food journal 105 (10), 742-750, 2003 | 124 | 2003 |
| Social media and empowerment in hospitality and tourism decision-making: A study among UK Muslim women IM Khan, S Sahadev, T Rashid, S Banerjee International Journal of Hospitality Management 101, 103125, 2022 | 38 | 2022 |
| Customer satisfaction: relationship marketing in higher education e-learning T Rashid, R Raj Innovative Marketing 2 (3), 24-34, 2006 | 38 | 2006 |
| Social cues-customer behavior relationship: the mediating role of emotions and cognition N Nusairat, AO Akhorshaideh, T Rashid, S Sahadev, G Rembielak International Journal of Marketing Studies 9 (1), 2017 | 18 | 2017 |
| BRAND LOVE-SOME ANTECEDENTS AND CONSEQUENCES: AN EMPIRICAL STUDY OF THE RETAIL INDUSTRY. S Shujaat, B Durrani, K Abrar, T Rashid International Journal of Sales, Retailing & Marketing 7 (2), 2018 | 16 | 2018 |
| 16 Case Study 7: Islamic Pilgrimage and the Market Need for Travel Insurance T Rashid RELIGIOUS TOURISM AND PILGRIMAGE FESTIVALS MANAGEMENT, 198, 2007 | 15 | 2007 |
| Web-based customer-centric strategies: new ways of attracting religious tourist to religious sites T Rashid International Journal of Tourism Policy 4 (2), 146-156, 2012 | 12 | 2012 |
| Crisis and risks in tourism: death takes a holiday–debunking the myth of terrorism and its psychological impact on the tourism industry T Rashid, N Robinson International Journal of Tourism Policy 3 (4), 348-353, 2010 | 11 | 2010 |
| A closer look on the Egyptian e-commerce: A case study I Alsahouly, T Rashid International Journal of Research in Management & Technology 2 (6), 1-7, 2012 | 7 | 2012 |
| Visitors experience of travel to the city of heaven (Madinah) R Raj, T Rashid International Journal of Business and Globalisation 7 (1), 3-13, 2011 | 7 | 2011 |
| Factors influencing students’ choices and decision-making process: a case study of Polish students studying in a British higher education institution G Rembielak, T Rashid, A Parlińska Acta Scientiarum Polonorum. Oeconomia 19 (3), 85-95, 2020 | 6 | 2020 |
| Design factors customer behaviour relationship: The mediating role of emotions and cognition N Nusairat, T Rashid, G Rembielak Academy of Marketing Conference 2015-The Magic in Marketing, 2015 | 5 | 2015 |
| Relationship marketing and entrepreneurship: South Asian businesses in the UK T Rashid International Journal of Entrepreneurship and Small Business 3 (3-4), 417-426, 2006 | 5 | 2006 |
| Islamic customer relationship marketing (ICRM) and inspirations for religious tourism MJ Kawsar, T Rashid Islamic tourism: management of travel destinations, 78-90, 2019 | 4 | 2019 |
| Pilgrimage, diversity and terrorism. T Rashid, N Robinson Religious tourism and pilgrimage management: an international perspective …, 2015 | 4 | 2015 |
| CRM IN A GERMAN MULTICHANNEL RETAILING COMPANY: INVESTIGATING AND EVALUATING THE SALES PEOPLES ROLE E Patten, T Rashid ISSN 2045-810X, 22, 2015 | 4 | 2015 |
| Relationship marketing on a university websites: an analysis of Leeds Metropolitan University website T RASHID International Journal of Management Cases 9 (3-4), 261-269, 2007 | 4 | 2007 |