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Mukul Dev Surira
Mukul Dev Surira
Research Scholar, School of Management Studies, Cochin University of Science and Technology
Overená e-mailová adresa na: cusat.ac.in
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Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior?
M Sajid, KA Zakkariya, MD Surira, M Peethambaran
Journal of Sustainable Tourism 32 (7), 1350-1369, 2024
172024
Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
MD Surira, KA Zakkariya, M Sajid
Asia Pacific Journal of Marketing and Logistics 36 (3), 678-696, 2024
72024
Pedaling towards sustainability: A mixed-method study of the drivers and barriers to bike-sharing adoption
M Sajid, V Midhun, KA Zakkariya, MD Surira, KP Vishnu
Management of Environmental Quality: An International Journal 34 (6), 1580-1606, 2023
52023
Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model
MD Surira, KA Zakkariya, M Sajid
Journal of Retailing and Consumer Services 82, 104123, 2025
12025
Why are Indian Digital Natives Resisting Telemedicine? Innovation Resistance Theory Perspective
M Sajid, Z K.A., MD Surira, L Thomas
International Journal of Business Information Systems, 2023
12023
Trash in the bin, to a cleaner scene we cling: a mixed method approach on tourists’ binning behavior at two spiritual destinations
M Sajid, K Esfandiar, KA Zakkariya, M Ertz, MD Surira
Asia Pacific Journal of Tourism Research 29 (12), 1490-1508, 2024
2024
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Články 1–6