Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior? M Sajid, KA Zakkariya, MD Surira, M Peethambaran Journal of Sustainable Tourism 32 (7), 1350-1369, 2024 | 17 | 2024 |
Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions MD Surira, KA Zakkariya, M Sajid Asia Pacific Journal of Marketing and Logistics 36 (3), 678-696, 2024 | 7 | 2024 |
Pedaling towards sustainability: A mixed-method study of the drivers and barriers to bike-sharing adoption M Sajid, V Midhun, KA Zakkariya, MD Surira, KP Vishnu Management of Environmental Quality: An International Journal 34 (6), 1580-1606, 2023 | 5 | 2023 |
Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model MD Surira, KA Zakkariya, M Sajid Journal of Retailing and Consumer Services 82, 104123, 2025 | 1 | 2025 |
Why are Indian Digital Natives Resisting Telemedicine? Innovation Resistance Theory Perspective M Sajid, Z K.A., MD Surira, L Thomas International Journal of Business Information Systems, 2023 | 1 | 2023 |
Trash in the bin, to a cleaner scene we cling: a mixed method approach on tourists’ binning behavior at two spiritual destinations M Sajid, K Esfandiar, KA Zakkariya, M Ertz, MD Surira Asia Pacific Journal of Tourism Research 29 (12), 1490-1508, 2024 | | 2024 |