Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm R Schmälzle, S Lim, HJ Cho, J Wu, G Bente Plos one 18 (11), e0291924, 2023 | 11 | 2023 |
Converging crowds and tied twins: Audience brain responses to the same movie are consistent across continents and enhanced among twins. R Schmälzle, S Lim, J Wu, S Bezbaruah, SA Hussain Journal of Media Psychology: Theories, Methods, and Applications, 2024 | 4 | 2024 |
The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments R Schmälzle, S Lim, HJ Cho, J Wu, G Bente bioRxiv, 2023.06. 03.543559, 2023 | 1 | 2023 |
Inter-Subject Correlations of Pupillary Audience Responses R Schmälzle, J Wu, S Lim, G Bente Journal of Media Psychology, 2025 | | 2025 |
Converging Crowds and Tied Twins R Schmälzle, S Lim, J Wu, S Bezbaruah, SA Hussain Journal of Media Psychology, 2024 | | 2024 |
The eyes have it: Inter-subject correlations of pupillary responses for audience response measurement in VR R Schmälzle, J Wu, S Lim, G Bente bioRxiv, 2024.01. 22.576685, 2024 | | 2024 |