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Janakiraman Moorthy
Janakiraman Moorthy
Professor of Marketing, SPJIMR Mumbai
Overená e-mailová adresa na: spjimr.org - Domovská stránka
Názov
Citované v
Citované v
Rok
Buying behaviour of consumers for food products in an emerging economy
J Ali, S Kapoor, J Moorthy
British Food Journal 112 (2), 109-124, 2010
3762010
Cross-national logo evaluation analysis: An individual-level approach
R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ...
Marketing science 28 (5), 968-985, 2009
1852009
Big Data: Prospects and Challenges
J Moorthy, R Lahiri, N Biswas, D Sanyal, J Ranjan, K Nanath, P Ghosh
VIKALPA: The Journal for Decision Makers 40 (1), 74 - 96, 2015
1542015
Application of data mining techniques for customer lifetime value parameters: a review
H Aeron, A Kumar, M Janakiraman
International Journal of Business Information Systems 6 (4), 514-529, 2010
382010
A metric for customer lifetime value of credit card customers
H Aeron, T Bhaskar, R Sundararajan, A Kumar, J Moorthy
Journal of Database Marketing & Customer Strategy Management 15, 153-168, 2008
342008
Data mining framework for customer lifetime value-based segmentation
H Aeron, A Kumar, J Moorthy
Journal of Database Marketing & Customer Strategy Management 19, 17-30, 2012
302012
Struggling to make ends meet: can consumer financial behaviors improve?
LK Meneau, J Moorthy
International Journal of Bank Marketing 40 (2), 263-296, 2022
202022
Marketing mix in the context of library & information products & services
M Janakiraman
DESIDOC Journal of Library & Information Technology 18 (3), 1998
201998
Big data and consumer privacy
J Moorthy, P Ghosh
VIKALPA, The Journal for Decision Makers 40 (1), 74-96, 2015
11*2015
Co-creating aftermarket value in the digital era: Managing transformative customer relationships through stakeholder engagement
J Moorthy, A Parvatiyar
Customer Centric Support Services in the Digital Age: The Next Frontier of …, 2023
92023
India: Opportunities and challenges of demographic transition
SP Antony, PC Purwar, N Kinra, J Moorthy
The Silver Market Phenomenon: Marketing and Innovation in the Aging Society …, 2011
82011
Corporate environmental management: Imperatives for India
M Janakiraman, PD Jose
International Workshop on Corporate Environmental Management: Striving …, 2007
62007
Cognizant Technology Solutions: Growth and transformation of its data warehousing and business intelligence division
A Kumar, M Janakiraman
Journal of Information Technology Case and Application Research 10 (3), 56-83, 2008
52008
Where the twain shall meet? A study of best practices to resolve retailer–supplier acrimony in post-audit recovery of trade promotion dollars
ND Atul Parvatiyar, Janakiraman Moorthy
Journal of Marketing Channels, 1-19, 2020
2*2020
Effectiveness of using feature films in organizational behavior education: an empirical investigation
J Moorthy, S Choi, P Bingi
International Journal of Educational Management 38 (5), 1503-1523, 2024
12024
India: Emerging opportunities in a market in transition
SP Antony, PC Purwar, N Kinra, J Moorthy
The Silver Market Phenomenon: Business Opportunities in an Era of …, 2008
12008
Navigating the Sustainability–Luxury Paradox: Bibliometric Insights and Research Directions
RV ShabbirHusain, R Kamath, J Moorthy
Journal of Consumer Behaviour, 2025
2025
Exploring the Efficacy of Feature Films in Enhancing IT Security Education for Millennials
P Bingi, J Moorthy, R Parthasarathy, X Tian, S Choi
2024
Bajaj Auto Limited: Reincarnating the Chetak Brand
J Moorthy
International Journal of Instructional Cases 7 (1), 161-178, 2023
2023
Genetic Algorithm Technique for Profitability Based Segmentation.
H Aeron, R Sundararajan, T Bhaskar, A Kumar, M Janakiraman
DMIN, 583-589, 2008
2008
Systém momentálne nemôže vykonať operáciu. Skúste to neskôr.
Články 1–20