Eitan gerstner

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Na základe mandátov na financovanie

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Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelOverená e-mailová adresa na: idc.ac.il
Gila FruchterProfessor of Marketing, Bar-Ilan UniversityOverená e-mailová adresa na: biu.ac.il
Rachel R. ChenUniversity of California at DavisOverená e-mailová adresa na: ucdavis.edu
Jinhong Xie （谢劲红）JC Penney Eminent Scholar Chair, Eminent Scholar & Professor of Marketing，University of FloridaOverená e-mailová adresa na: ufl.edu
Paul DobsonProfessor of Business Strategy and Public Policy, University of East AngliaOverená e-mailová adresa na: uea.ac.uk
Daniel HalbheerAssociate Professor of Marketing, HEC ParisOverená e-mailová adresa na: hec.fr
Yinghui (Catherine) YangUniversity of California, DavisOverená e-mailová adresa na: ucdavis.edu
Dovev LavieProfessor, Bocconi UniversityOverená e-mailová adresa na: unibocconi.it
Miri Barak, PhDProfessor, Technion- Israel Institute of TechnologyOverená e-mailová adresa na: technion.ac.il
Eldad YechiamProfessor of Behavioral Science, TechnionOverená e-mailová adresa na: tx.technion.ac.il
Shai DanzigerTel Aviv UniversityOverená e-mailová adresa na: tauex.tau.ac.il
Moshe DavidowService2ProfitOverená e-mailová adresa na: service2profit.com

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Eitan gerstner

Professor Emeritus of Management, Technion, Israel

Overená e-mailová adresa na: technion.ac.il

Service Operations Management Economics Marketing


Názov Zoradiť podľa citácií Zoradiť podľa roka Zoradiť podľa názvu	Citované v Citované v	Rok
Do higher prices signal higher quality? E Gerstner Journal of marketing research 22 (2), 209-215, 1985	868	1985
Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001	509	2001
Cyclic pricing by a durable goods monopolist J Conlisk, E Gerstner, J Sobel The Quarterly Journal of Economics 99 (3), 489-505, 1984	499	1984
Money back guarantees in retailing: Matching products to consumer tastes S Davis, E Gerstner, M Hagerty Journal of Retailing 71 (1), 7-22, 1995	457	1995
Return policies and the optimal level of “hassle” S Davis, M Hagerty, E Gerstner Journal of Economics and Business 50 (5), 445-460, 1998	380	1998
Loss leader pricing and rain check policy JD Hess, E Gerstner Marketing Science 6 (4), 358-374, 1987	271	1987
Controlling product returns in direct marketing JD Hess, W Chu, E Gerstner Marketing Letters 7, 307-317, 1996	245	1996
Pull promotions and channel coordination E Gerstner, JD Hess Marketing Science 14 (1), 43-60, 1995	244	1995
Managing dissatisfaction: How to decrease customer opportunism by partial refunds W Chu, E Gerstner, JD Hess Journal of Service Research 1 (2), 140-155, 1998	229	1998
A theory of channel price promotions E Gerstner, JD Hess The American Economic Review, 872-886, 1991	220	1991
The effects of expert quality evaluations versus brand name on price premiums E Apelbaum, E Gerstner, PA Naik Journal of Product & Brand Management 12 (3), 154-165, 2003	196	2003
Pre-sale vs. post-sale e-satisfaction: Impact on repurchase intention and overall satisfaction T Posselt, E Gerstner Journal of Interactive Marketing 19 (4), 35-47, 2005	188	2005
Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003	166	2003
Price‐matching policies: An empirical case JD Hess, E Gerstner Managerial and Decision Economics 12 (4), 305-315, 1991	158	1991
Service escape: Profiting from customer cancellations J Xie, E Gerstner Marketing Science 26 (1), 18-30, 2007	140	2007
Contingent pricing to reduce price risks E Biyalogorsky, E Gerstner Marketing Science 23 (1), 146-155, 2004	116	2004
Price discrimination through a distribution channel: Theory and evidence E Gerstner, JD Hess, DM Holthausen The American Economic Review 84 (5), 1437-1445, 1994	107	1994
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation E Gerstner, JD Hess Journal of business, 491-517, 1987	106	1987
Profitable pricing when market segments overlap E Gerstner, D Holthausen Marketing Science 5 (1), 55-69, 1986	104	1986
Research note: Overselling with opportunistic cancellations E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner Marketing Science 18 (4), 605-610, 1999	101	1999

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