| Co-creating value for luxury brands C Tynan, S McKechnie, C Chhuon Journal of business research 63 (11), 1156-1163, 2010 | 1526 | 2010 |
| Experience marketing: a review and reassessment C Tynan, S McKechnie Journal of marketing management 25 (5-6), 501-517, 2009 | 877 | 2009 |
| Modelling consumer choice of distribution channels: an illustration from financial services N Jo Black, A Lockett, C Ennew, H Winklhofer, S McKechnie International Journal of Bank Marketing 20 (4), 161-173, 2002 | 694 | 2002 |
| Applying the technology acceptance model to the online retailing of financial services S McKechnie, H Winklhofer, C Ennew International Journal of Retail & Distribution Management 34 (4/5), 388-410, 2006 | 428 | 2006 |
| Product placement in movies: a comparison of Chinese and American consumers’ attitudes SA McKechnie, J Zhou International Journal of Advertising 22 (3), 349, 2003 | 308 | 2003 |
| Co-creating corporate brand identity with online brand communities: A managerial perspective A Essamri, S McKechnie, H Winklhofer Journal of Business Research 96, 366-375, 2019 | 261 | 2019 |
| Consumer Buying Behaviour in Financial Services: AnOverview S McKechnie International Journal of Bank Marketing 10 (5), 5-39, 1992 | 256 | 1992 |
| Interpreting value in the customer service experience using customer-dominant logic C Tynan, S McKechnie, S Hartley Journal of marketing management 30 (9-10), 1058-1081, 2014 | 205 | 2014 |
| Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: A customer-grounded understanding S Malone, S McKechnie, C Tynan Journal of Travel Research 57 (7), 843-855, 2018 | 152 | 2018 |
| The determinants and consequences of consumer trust in e-retailing: a conceptual framework C Bramall, K Schoefer, S McKechnie Irish Marketing Review 17 (2), 13-22, 2005 | 130 | 2005 |
| Social meanings in Christmas consumption: an exploratory study of UK celebrants' consumption rituals S McKechnie, C Tynan Journal of Consumer Behaviour: An International Research Review 5 (2), 130-144, 2006 | 123 | 2006 |
| Effects of discount framing in comparative price advertising S McKechnie, J Devlin, C Ennew, A Smith European Journal of Marketing 46 (11/12), 1501-1522, 2012 | 120 | 2012 |
| Consumer perceptions of brand architecture in financial services JF Devlin, S McKechnie European Journal of Marketing 42 (5/6), 654-666, 2008 | 91 | 2008 |
| Seeking sustainable futures in marketing and consumer research I Davies, CJ Oates, C Tynan, M Carrigan, K Casey, T Heath, ... European Journal of Marketing 54 (11), 2911-2939, 2020 | 85 | 2020 |
| The importance of likeability as a measure of television advertising effectiveness P Leather, S McKechnie, M Amirkhanian International Journal of Advertising 13 (3), 265-280, 1994 | 85 | 1994 |
| The nature of the banking relationship: A comparison of the experiences of male and female small business owners SA McKechnie, CT Ennew, LH Read International Small Business Journal 16 (3), 39-55, 1998 | 82 | 1998 |
| A study of time limited price promotions J Devlin, C Ennew, S McKechnie, A Smith Journal of Product & Brand Management 16 (4), 280-285, 2007 | 75 | 2007 |
| A conceptualisation of supplier‐perceived value E Songailiene, H Winklhofer, S McKechnie European journal of marketing 45 (3), 383-418, 2011 | 74 | 2011 |
| A cross-cultural perspective on the role of branding in financial services: The Small Business Market EM Abou Aish, CT Ennew, SA McKechnie Journal of Marketing Management 19 (9-10), 1021-1042, 2003 | 60 | 2003 |
| The financial services consumer C Ennew, S McKechnie Consumers and services, 185-207, 1998 | 59 | 1998 |
James DevlinProfessor of Financial Services Marketing and ConsumptionOverená e-mailová adresa na: nottingham.ac.uk