| The synergistic effect of market orientation and learning orientation on organizational performance WE Baker, JM Sinkula Journal of the academy of marketing science 27, 411-427, 1999 | 3714 | 1999 |
| A framework for market-based organizational learning: Linking values, knowledge, and behavior JM Sinkula, WE Baker, T Noordewier Journal of the academy of Marketing Science 25, 305-318, 1997 | 3003 | 1997 |
| Market information processing and organizational learning JM Sinkula Journal of marketing 58 (1), 35-45, 1994 | 2631 | 1994 |
| The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses WE Baker, JM Sinkula Journal of small business management 47 (4), 443-464, 2009 | 1719 | 2009 |
| Learning orientation, market orientation, and innovation: Integrating and extending models of organizational performance WE Baker, JM Sinkula Journal of market-focused management 4 (4), 295-308, 1999 | 987 | 1999 |
| Market orientation, learning orientation and product innovation: delving into the organization's black box WE Baker, JM Sinkula Journal of market-focused management 5, 5-23, 2002 | 855 | 2002 |
| Market orientation and the new product paradox WE Baker, JM Sinkula Journal of product innovation management 22 (6), 483-502, 2005 | 743 | 2005 |
| Environmental marketing strategy and firm performance: Effects on new product performance and market share WE Baker, JM Sinkula Journal of the academy of marketing science 33 (4), 461-475, 2005 | 610 | 2005 |
| Does market orientation facilitate balanced innovation programs? An organizational learning perspective WE Baker, JM Sinkula Journal of product innovation management 24 (4), 316-334, 2007 | 586 | 2007 |
| Market‐based success, organizational routines, and unlearning JM Sinkula Journal of Business & Industrial Marketing 17 (4), 253-269, 2002 | 286 | 2002 |
| Export intention, beliefs, and behaviors in smaller industrial firms CN Axinn, R Savitt, JM Sinkula, SV Thach Journal of Business Research 32 (1), 49-55, 1995 | 134 | 1995 |
| Export information use: a five-country investigation of key determinants AL Souchon, A Diamantopoulos, HH Holzmüller, CN Axinn, JM Sinkula, ... Journal of International Marketing 11 (3), 106-127, 2003 | 69 | 2003 |
| Perceived characteristics, organizational factors, and the utilization of external market research suppliers JM Sinkula Journal of Business Research 21 (1), 1-17, 1990 | 58 | 1990 |
| The effect of radical innovation in/congruence on new product performance WE Baker, JM Sinkula, A Grinstein, S Rosenzweig Industrial Marketing Management 43 (8), 1314-1323, 2014 | 52 | 2014 |
| Consumer images of financial institutions: A comparative study of banks versus savings and loans RD Hampton, BS Guy, JM Sinkula Journal of Professional Services Marketing 2 (3), 83-100, 1987 | 30 | 1987 |
| Centralization and information acquisition by in-house market research departments JM Sinkula, RD Hampton Journal of Business Research 16 (4), 337-349, 1988 | 29 | 1988 |
| Learning Orientation WE Baker, JM Sinkula Market Orientation, and Innovation, 1999 | 25 | 1999 |
| Market orientation and organizational performance: a new product paradox? WE Baker, JM Sinkula Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy …, 2015 | 24 | 2015 |
| Some factors affecting the adoption of scanner-based research in organizations. JM Sinkula Journal of Advertising Research 31 (2), 50-55, 1991 | 12 | 1991 |
| Status of company usage of scanner based research JM Sinkula Journal of the Academy of Marketing Science 14, 63-71, 1986 | 9 | 1986 |