| Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication N Enke, NS Borchers Social media influencers in strategic communication, 7-23, 2021 | 695 | 2021 |
| Social media influencers in strategic communication NS Borchers International Journal of Strategic Communication 13 (4), 255-260, 2019 | 168 | 2019 |
| Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines NS Borchers, N Enke Public Relations Review 47 (3), 102041, 2021 | 113 | 2021 |
| When social media influencers go political: An exploratory analysis on the emergence of political topics among Finnish influencers A Suuronen, H Reinikainen, NS Borchers, K Strandberg Javnost-The Public 29 (3), 301-317, 2022 | 79 | 2022 |
| Von den Zielen zur Umsetzung: Planung, Organisation und Evaluation von Influencer-Kommunikation N Enke, NS Borchers Influencer relations: Marketing und PR mit digitalen meinungsführern, 177-200, 2018 | 59 | 2018 |
| “I've never seen a client say:‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics NS Borchers, N Enke Public relations review 48 (5), 102235, 2022 | 58 | 2022 |
| Werbekommunikation: Entwurf einer kommunikationswissenschaftlichen Theorie der Werbung NS Borchers Springer-Verlag, 2014 | 54 | 2014 |
| Influencer und Meinungsführer als Herausforderung für die Unternehmenskommunikation NS Borchers, N Enke Handbuch Unternehmenskommunikation, 1-19, 2020 | 43 | 2020 |
| Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective NS Borchers, J Hagelstein, J Beckert International Journal of Advertising 41 (6), 974-996, 2022 | 31 | 2022 |
| Between skepticism and identification: a systematic mapping of adolescents’ persuasion knowledge of influencer marketing NS Borchers Journal of Current Issues & Research in Advertising 43 (3), 274-300, 2022 | 28 | 2022 |
| “Do You Really Think Russia Should Pay Up for That?” How the Russia-Based TV Channel RT Constructs Russian-Baltic Relations NS Borchers Javnost-The Public 18 (4), 89-106, 2011 | 28 | 2011 |
| Crossing the borders: A theory of hybrid advertising formats NS Borchers Explorations in critical studies of advertising, 205-217, 2016 | 18 | 2016 |
| Integrierte Kommunikation 2017: Studie zum Status Quo und Verständnis von Integrierter Kommunikation in Deutschland A Zerfaß, NS Borchers FAZ-Institut für Management-, Markt-und Medieninformationen GmbH, 2017 | 16 | 2017 |
| Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection NS Borchers, J Woelke Communications 45 (3), 325-349, 2020 | 15 | 2020 |
| To eat the cake and have it, too: How marketers control influencer conduct within a paradigm of letting go NS Borchers Social Media+ Society 9 (2), 20563051231167336, 2023 | 11 | 2023 |
| Gemeinwohlorientierte strategische Kommunikation: Dekonstruktion eines Oxymorons in drei Thesen N Enke, M Malczok, L Dühring, NS Borchers Wert-und Interessenkonflikte in der strategischen Kommunikation …, 2022 | 10 | 2022 |
| Social media influencers in strategic communication NS Borchers Routledge, 2021 | 10 | 2021 |
| Own the Follower: Wie lassen sich Influencer erfolgreich in den eigenen Unternehmenskanal einbinden? Eine Untersuchung anhand der YouTube-Kanäle deutscher Beauty-Unternehmen L Krömer, NS Borchers, N Enke Influencer Relations: Marketing und PR mit digitalen Meinungsführern, 107-128, 2018 | 10 | 2018 |
| Influencer-Kommunikation benötigt ethische Regeln. Ein Ethikkodex für die Branche NS Borchers, N Enke Communicatio Socialis (ComSoc) 54 (4), 537-547, 2021 | 7 | 2021 |
| Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment? B Naderer, NS Borchers, R Wendt, TN Naab, C Lampert, M Haas, ... OAPublishing Collective, 2021 | 7 | 2021 |
