| Brands as symbolic resources for the construction of identity R Elliott, K Wattanasuwan International journal of Advertising 17 (2), 131-144, 1998 | 1498 | 1998 |
| The self and symbolic consumption K Wattanasuwan Journal of American Academy of Business 6 (1), 179-184, 2005 | 566 | 2005 |
| Consumption and the Symbolic Project of the Self R Elliott, K Wattanasuwan ACR European Advances, 1998 | 150 | 1998 |
| Brands as resources for the symbolic construction of identity R Elliott, K Wattanasuwan International journal of Advertising 17 (2), 131-144, 1998 | 84 | 1998 |
| The Buddhist Self and Symbolic Consumption: The Consumption Experience of the Teenage Dhammakaya Buddhists in Thailand. K Wattanasuwan, R Elliott Advances in consumer research 26 (1), 1999 | 70 | 1999 |
| Das narrative Interview und die narrative Analyse K Wattanasuwan, R Buber, M Meyer Qualitative Marktforschung: Konzepte–Methoden–Analysen, 359-380, 2009 | 19 | 2009 |
| Narrative: An alternative way to gain consumer insights K Wattanasuwan The Journal of American Academy of Business, Cambridge 18 (1), 130-136, 2012 | 12 | 2012 |
| The young nouveau riche and luxury-brand consumption K Wattanasuwan Journal of Commerce and Accountancy 97, 61-86, 2003 | 11 | 2003 |
| It isn't just for Image: The Lived Meaning of Luxury-brand Consumption among Wealthy Thai Teenagers. K Wattanasuwan Thammasat Review 4 (1), 22-58, 1999 | 7 | 1999 |
| Living in double world: harmonizing homosexuali-ty and masculinity through symbolic consumption in private space N Ruangwanit, K Wattanasuwan Advances in Consumer Research 8, 137-143, 2009 | 6 | 2009 |
| When White Elephants Came to the Capital: Negotiating the Self in the New Consumption Space. K Wattanasuwan Thammasat Review 8 (1), 76-116, 2003 | 5 | 2003 |
| I am what i consume: from advertising literacy to symbolic consumption K Wattanasuwan คณะ พาณิช ย ศาสตร์ และ การ บัญชี มหาวิทยาลัย ธรรมศาสตร์, 1997 | 5 | 1997 |
| The fantasized masculinity: The narrative to construct the masculine ideal in fantasy sphere' N Ruangwanit, K Wattanasuwan European Advances in Consumer Research 9, 347-53, 2011 | 4 | 2011 |
| I am what I consume K Wattanasuwan University of Oxford, 2000 | 4 | 2000 |
| AI sentiment analysis for destination branding: A case study of Buriram, Thailand I Khumtaveeporn, K Wattanasuwan Thammasat Business Journal 46 (180), 50-74, 2023 | 3 | 2023 |
| The Key Success Factors of Social Media Marketing T Dentham, K Wattanasuwan 2013 Cambridge Business & Economics Conference, 2013 | 2 | 2013 |
| Balancing the hybrid self in the competing landscapes of consumption K Wattanasuwan The Journal of American Academy of Business 11 (1), 9-17, 2007 | 2 | 2007 |
| When would extroversion in me come out?: Personality paradox in different contexts A Charinsarn, K Wattanasuwan ACR North American Advances, 2011 | 1 | 2011 |
| Consumption Resources and Self-Creation Process: A Key Resource and Multi-Component Resource Perspective K Wattanasuwan, P ฺ Boonchoo, A Lertwannawit Journal of Business Administration The Association of Private Higher …, 2022 | | 2022 |
| การ พัฒนา หลักสูตร และ แนวทาง การ สอน เพื่อ สร้าง นัก การ ตลาด สู่ ประเทศไทย 4.0 W Rungruangphon, K Wattanasuwan, S Teerakapibal Journal of Multidisciplinary Academic Research and Development (JMARD) 1 (1 …, 2019 | | 2019 |
