| Short-and long-term effects of nonconsciously processed ambient scents in a servicescape: Findings from two field experiments A Girard, M Lichters, M Sarstedt, D Biswas Journal of Service Research 22 (4), 440-455, 2019 | 49 | 2019 |
| User Acceptance Factors for Anonymous Credentials: An Empirical Investigation. Z Benenson, A Girard, I Krontiris WEIS, 2015 | 49 | 2015 |
| User acceptance of privacy-abcs: An exploratory study Z Benenson, A Girard, I Krontiris, V Liagkou, K Rannenberg, Y Stamatiou Human Aspects of Information Security, Privacy, and Trust: Second …, 2014 | 32 | 2014 |
| Susceptibility to URL-based Internet attacks: Facebook vs. email Z Benenson, A Girard, N Hintz, A Luder 2014 IEEE International Conference on Pervasive Computing and Communication …, 2014 | 19 | 2014 |
| Privacy-ABCs as a case for studying the adoption of PETs by users and service providers I Krontiris, Z Benenson, A Girard, A Sabouri, K Rannenberg, P Schoo Privacy Technologies and Policy: Third Annual Privacy Forum, APF 2015 …, 2016 | 18 | 2016 |
| Markenduft als Treiber der Service Experience M Girard, A Girard, A Meyer, B Rosenbusch, R Müller-Grünow Marketing Review St. Gallen 30 (6), 70-81, 2013 | 12 | 2013 |
| Course evaluation in higher education: the patras pilot of ABC4Trust Y Stamatiou, Z Benenson, A Girard, I Krontiris, V Liagkou, A Pyrgelis, ... Attribute-based Credentials for Trust: Identity in the Information Society …, 2015 | 9 | 2015 |
| Ambient scent’s effects in sensory service marketing: an abstract A Girard, M Sarstedt, M Lichters Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 4 | 2019 |
| The scentscape: An integrative framework describing scents in servicescapes M Girard, A Girard, AC Suppin, S Bartsch jbm-Journal of Business Market Management 9 (1), 597-622, 2016 | 4 | 2016 |
| The short and long-term effects of ambient scent in olfactory-rich servicescapes: a longitudinal perspective AL Girard, M Lichters, M Sarstedt, D Biswas NA-Advances in Consumer Research 47, 583-584, 2019 | 3 | 2019 |
| Langfristiger Einsatz von (Raum-) Düften bei Dienstleistern: Eine kritische Diskussion A Girard Aktuelle Aspekte in der Dienstleistungsforschung, 35-64, 2015 | 3 | 2015 |
| Are You on the Right Scent? A Girard, M Lichters, M Sarstedt, D Biswas Report Research 8, 2020 | 1 | 2020 |
| Essays on Scent Marketing: Effects of Scented Indoor Environments on Customers and Employees AL Girard FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing eV an der Ludwig …, 2015 | | 2015 |
Marcel LichtersProfessor of Marketing at Otto-von-Guericke-University MagdeburgOverená e-mailová adresa na: ovgu.de