| Celebrity entrepreneur endorsement and advertising effectiveness M Muda, R Musa, RN Mohamed, H Borhan Procedia-Social and Behavioral Sciences 130, 11-20, 2014 | 207 | 2014 |
| The impact of financial ratios on the financial performance of a chemical company: The case of LyondellBasell Industries H Borhan, R Naina Mohamed, N Azmi World Journal of Entrepreneurship, Management and Sustainable Development 10 …, 2014 | 115 | 2014 |
| Decoration of ZnO microstructures with Ag nanoparticles enhanced the catalytic photodegradation of methylene blue dye HA Rafaie, RM Nor, MS Azmina, NIT Ramli, R Mohamed Journal of environmental chemical engineering 5 (4), 3963-3972, 2017 | 82 | 2017 |
| The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia R Naina Mohamed, N Mohd Daud Business Strategy Series 13 (1), 21-30, 2012 | 50 | 2012 |
| Conceptualization of immersive brand experience (IBX) measurement scale of emotion R Othman, R Musa, M Muda, RN Mohamed Procedia Economics and Finance 37, 208-213, 2016 | 23 | 2016 |
| Disentangle the effects of brand experience trust, commitment, and resonance: Evidence from popular fast food chain restaurants in Malaysia: Using structural equation modeling … RN Mohamed, R Musa Cambridge Business and Economic Conference 1, 22, 2012 | 22 | 2012 |
| Cultural uncertainty on brand trust of fast food industry in Malaysia RN Mohamed, NM Daud Procedia-Social and Behavioral Sciences 42, 399-412, 2012 | 22 | 2012 |
| Exploring customer attachment behaviour to sustain the retail industry in Malaysia R Naina Mohamed, H Borhan World Journal of Entrepreneurship, Management and Sustainable Development 10 …, 2014 | 18 | 2014 |
| The determinant factors of supply chain management on purchase intention of an international branded apparels status quo RN Mohamed, B Mohamad, H Borhan, I Osman, S Kamaralzaman International Journal of Supply Chain Management 8 (3), 677-684, 2019 | 12 | 2019 |
| E-commerce: Customer purchase intention and its service performance (servperf) on online businesses in Malaysia NA Bakar, NRM Khan, Z Zahirudin, JM Yusof, RN Mohamed, ... Journal of International Business and Management 1 (3), 1-14, 2018 | 12 | 2018 |
| Interdependence between social value, emotional value, customer experience and customer satisfaction indicators: The case of halal cosmetics industry in Malaysia RN Mohamed, YB Li Pertanika Journal of Social Sciences and Humanities 25 (February), 131-142, 2017 | 11 | 2017 |
| Organisational justice and its implications on non-academic staff intention to stay: Evidence from private higher learning institutions in Malaysia SAM Shahid, S Harun, AK Othman, SHM Jani, M Rahman, RN Mohamed Malaysian Journal of Consumer and Family Economics 24, 153-168, 2020 | 10 | 2020 |
| The influence of perceived celebrity endorser credibility on urban women's responses to skincare product advertisement M Muda, R Musa, RN Mohamed, H Hamzah 2011 IEEE Colloquium on Humanities, Science and Engineering, 620-625, 2011 | 9 | 2011 |
| The dynamic relationship between energy consumption and level of unemployment rates in Malaysia: a time series analysis based on ARDL estimation H Borhan, AR Ridzuan, MIM Razak, RN Mohamed International Journal of Energy Economics and Policy 13 (2), 207-214, 2023 | 7 | 2023 |
| Effects of brand experience antecedents on brand experience and resonance: Empirical evidence from the favorite fast food brands RN Mohamed, R Musa, M Muda, H Hamzah 2011 IEEE Colloquium on Humanities, Science and Engineering, 739-744, 2011 | 6 | 2011 |
| Factors influencing the online food delivery services apps on purchase intention among customers in Klang Valley, Malaysia during COVID-19 RN Mohamed, A Sawangchai, MS Rusli, H Borhan Journal of Marketing Management and Consumer Behavior 4 (1), 2022 | 5 | 2022 |
| Factors influencing the supply chain of Muslimas fashion (hijabs) on brand loyalty RN Mohamed, NA Bakar, B Mohamad International Journal Supply Chain Management 8 (3), 1018-1024, 2019 | 5 | 2019 |
| Assessing customer emotion product relationship and customer retention towards halal cosmetic products B Li Yeo, RN Mohamed Journal of Management and Marketing Review 1 (1), 15-23, 2016 | 5 | 2016 |
| Income and CO2 in China and Malaysia from Environmental Kuznets Curve (EKC) Perspective HB Borhan, MB Hitam, RN Mohamed, M Muda Cambridge Business & Economics Conference, Murray Edwards College, Cambridge, 2012 | 5 | 2012 |
| The role of propinquity and coordination in influencing competitive advantage of retail SMEs in Malaysia NA Ibrahim, R Roslin, RN Mohamed International Journal of Business and Management 6 (1), 7-12, 2022 | 4 | 2022 |
