Michael Jay Polonsky

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16 článkov

6 článkov

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Na základe mandátov na financovanie

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Distinguished Professor Andre M.N. R...Western Sydney UniversityOverená e-mailová adresa na: westernsydney.edu.au
Andrea VocinoDeakin UniversityOverená e-mailová adresa na: deakin.edu.au
Romana GarmaAdjunct Associate Professor, Victoria University Business School, Victoria University, AustraliaOverená e-mailová adresa na: vu.edu.au
Ahmed (Shahriar) FerdousDeakin UniversityOverená e-mailová adresa na: deakin.edu.au
David WallerUniversity of Technology SydneyOverená e-mailová adresa na: uts.edu.au
Les CarlsonUniversity of Nebraska-LincolnOverená e-mailová adresa na: unl.edu
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityOverená e-mailová adresa na: griffith.edu.au
Mehdi TaghianDeakin UniversityOverená e-mailová adresa na: deakin.edu.au
Colin JevonsCourse Director/Associate Professor, Monash Business SchoolOverená e-mailová adresa na: monash.edu
Morgan P MilesUniversity of Queensland and Charles Sturt UniversityOverená e-mailová adresa na: uq.edu.au
Philip J. Rosenberger IIIUniversity of NewcastleOverená e-mailová adresa na: newcastle.edu.au
Martin CharterThe Centre for Sustainable DesignOverená e-mailová adresa na: ucreative.ac.uk
Alma Mintu-WimsattTexas A&M University-CommerceOverená e-mailová adresa na: tamuc.edu
Srikanth BeldonaProfessor, University of DelawareOverená e-mailová adresa na: udel.edu
Lisa McQuilkenSenior Lecturer, Deakin UniversityOverená e-mailová adresa na: deakin.edu.au
Bianca BrijnathLa Trobe UniversityOverená e-mailová adresa na: latrobe.edu.au
Julie GreenMurdoch Childrens Research InstituteOverená e-mailová adresa na: parentingrc.org.au
Michael R. HymanPresident, Institute for Marketing Futurology and PhilosophyOverená e-mailová adresa na: nmsu.edu
Edwin StaffordUtah State UniversityOverená e-mailová adresa na: usu.edu
Pandora KayLecturer in Marketing, Deakin UniversityOverená e-mailová adresa na: deakin.edu.au

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Michael Jay Polonsky

Alfred Deakin Professor and Head of the Department of Marketing, Deakin University - Australia

Overená e-mailová adresa na: deakin.edu.au - Domovská stránka

Marketing Environmental Marketing Social Marketing Marketing Education International Marketing


Názov Zoradiť podľa citácií Zoradiť podľa roka Zoradiť podľa názvu	Citované v Citované v	Rok
An introduction to green marketing MJ Polonsky Electronic green journal 1 (2), 1994	1815*	1994
Reevaluating green marketing: a strategic approach MJ Polonsky, PJ Rosenberger III Business horizons 44 (5), 21-21, 2001	991	2001
A stakeholder theory approach to designing environmental marketingstrategy MJ Polonsky Journal of business & industrial marketing 10 (3), 29-46, 1995	783	1995
Transformative green marketing: Impediments and opportunities MJ Polonsky Journal of business research 64 (12), 1311-1319, 2011	735	2011
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition MJ Polonsky, D Waller Sage Press, 2015	584*	2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition M Polonsky, D Waller Designing and Implementing a Research Project: A Business Students Guide …, 2011	584*	2011
Designing and managing a research project: a business student's guide MJ Polonsky, DS Waller Sage Publications, Inc, 2005	584*	2005
Using strategic alliances to develop credible green marketing N Mendleson, MJ Polonsky Journal of consumer marketing 12 (2), 4-18, 1995	474	1995
Linking sponsorship and cause related marketing: Complementarities and conflicts MJ Polonsky, R Speed European Journal of Marketing 35 (11/12), 1361-1389, 2001	456	2001
Designing vignette studies in marketing KD Wason, MJ Polonsky, MR Hyman Australasian Marketing Journal (AMJ) 10 (3), 41-58, 2002	433	2002
Environmental commitment: a basis for environmental entrepreneurship? PD Keogh, MJ Polonsky Journal of organizational change management 11 (1), 38-49, 1998	428	1998
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous Journal of Marketing Management 28 (3-4), 238-263, 2012	417	2012
Environmental marketing: strategies, practice, theory, and research MJ Polonsky, AT Mintu-Wimsatt, eds Haworth Press, 1995	397*	1995
Marketing and sustainability M Charter, K Peattie, J Ottman, MJ Polonsky Centre for Business Relationships, Accountability, Sustainability and …, 2002	364	2002
Global branding and strategic CSR: an overview of three types of complexity M Polonsky, C Jevons International Marketing Review, 2009	351	2009
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market KMR Taufique, A Vocino, MJ Polonsky Journal of Strategic Marketing 25 (7), 511-529, 2017	340	2017
Environmentally sustainable food production and marketing: opportunity or hype? S Bhaskaran, M Polonsky, J Cary, S Fernandez British food journal 108 (8), 677-690, 2006	325	2006
A stakeholder approach to corporate social responsibility, reputation and business performance M Taghian, C D’Souza, MJ Polonsky Social Responsibility Journal 11 (2), 340-363, 2015	321	2015
Greener marketing: a global perspective on greening marketing practice M Charter, MJ Polonsky, Eds Greenleaf Publishing, 1999	317*	1999
Can the overcommercialization of cause-related marketing harm society? MJ Polonsky, G Wood Journal of macromarketing 21 (1), 8-22, 2001	307	2001

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