| Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse G Murtas, G Pedeliento, F Mangiò Journal of Global Fashion Marketing 15 (1), 90-114, 2024 | 26 | 2024 |
| Co-branding strategies in luxury fashion: the Off-White case G Murtas, G Pedeliento, F Mangiò, D Andreini Journal of Strategic Marketing, 1-20, 2022 | 15 | 2022 |
| To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging G Murtas, G Pedeliento, D Andreini Managing Sustainability: Perspectives From Retailing and Services, 147-168, 2022 | 9 | 2022 |
| Market system dynamics (MSD): A process-oriented review of the literature G Pedeliento, F Mangiò, G Murtas, D Andreini AMS Review 13 (3), 173-195, 2023 | 7 | 2023 |
| A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear G Pedeliento, F Mangiò, AV Littlewood, G Murtas, GN Manfrini SAGE Publications: SAGE Business Cases Originals, 2021 | 4 | 2021 |
| Il calcio femminile: la sponsorship sportiva in contesti non mainstream G Pedeliento, G Murtas, M Merisio, A Maiorana, M Bertolazzi, M Ghezzi, ... Management&Marketing Cases, 2022 | 1 | 2022 |
| Audience perceptions of athletes’ brand self-presentation on social media G Murtas, F Mangiò, G Pedeliento, AE Manoli European Sport Management Quarterly, 1-23, 2024 | | 2024 |
| Football Fan Tokens Supporters and Detractors: Uncovering football fans views towards fan tokens AE Manoli, G Murtas, K Dixon, GA Antonopoulos European Association of Sports Management Annual Conference: Sport …, 2024 | | 2024 |
| BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’FASHION PLATFORMS G Murtas, G Pedeliento Global Fashion Management Conference, 310-316, 2024 | | 2024 |
| Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management G Murtas, G Pedeliento Journal of Consumer Behaviour, 2024 | | 2024 |
| Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics G Murtas Università degli studi di Bergamo, 2023 | | 2023 |
| Off-White e la nascita del Luxury Streetwear G Pedeliento, F Mangio, AV Littlewood, G Murtas, G Nicoloso Manfrini Management&Marketing Cases, 2020 | | 2020 |
Giuseppe PedelientoFull Professor of Marketing, Department of Management, University of BergamoOverená e-mailová adresa na: unibg.it