| ADVANCING THE ATHLETE BRAND: EVALUATING THE CURRENT LANDSCAPE OF ATHLETE LOGOS. ZP Pedersen, AS Williams International Journal of Sport Management 23 (1), 2022 | 10 | 2022 |
| Role models and athlete expression at the youth Olympic games as impactful sport communication practices J Stålstrøm, M Iskhakova, ZP Pedersen International Journal of Sport Communication 16 (4), 435-449, 2023 | 9 | 2023 |
| Legacy branding: The posthumous utilization and management of athlete brands AS Williams, ZP Pedersen, KJ Brummett International Journal of Sport Communication 15 (2), 85-92, 2022 | 8 | 2022 |
| Communication in the sport industry M Ross, B Ruihley, ZP Pedersen Contemporary sport management, 456-481, 2025 | 7 | 2025 |
| The moderating effect of trait aggression on the relationship between acts of aggressive behavior and spectator enjoyment ZP Pedersen, KA Kim, KK Byon, AS Williams Journal of Sport Behavior 45 (4), 132-146, 2022 | 6 | 2022 |
| The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball ZP Pedersen, K Kim, KK Byon, AS Williams International journal of sports marketing and sponsorship 23 (1), 93-109, 2022 | 5 | 2022 |
| Two events, two Brazils: A critical discourse analysis of the FIFA World Cup and the olympic games DM Gutierrez, MAB de Almeida, GL Gutierrez, ZP Pedersen, AS Williams International Journal of Sport Communication 14 (4), 591-607, 2021 | 5 | 2021 |
| Brand marks ZP Pedersen, AS Williams Encyclopedia of sport management, 109-111, 2024 | 4 | 2024 |
| Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise A Williams, ZP Pedersen Sport, Business and Management: An International Journal 13 (5), 582-600, 2023 | 4 | 2023 |
| Examining the use of social networking in the process of recruiting a content analysis of the usage of Facebook by NCAA Division I golf coaches KB Miles, LM Burch, Z Pedersen, AS Williams, PM Pedersen Journal of Contemporary Athletics 14 (3), 229-251, 2020 | 4 | 2020 |
| Logo usage of disc golf athletes on Instagram: The prevalence of athlete, endorser, and sponsor brands ZP Pedersen Journal of Global Sport Management, 1-18, 2024 | 2 | 2024 |
| Online consumer reviews of a sport product: An alternative path to understanding brand associations AS Williams, Y Heo, JW Choi, ZP Pedersen, KK Byon Sport, Business and Management: An International Journal 13 (5), 530-547, 2023 | 2 | 2023 |
| An Examination of Consumer's Brand Loyalty and Purchase Intention Toward Collaborations in the Sport Brand Footwear Industry Y Heo, ZP Pedersen, AS Williams, KK Byon Sport Marketing Quarterly 32 (4), 320-331, 2023 | 2 | 2023 |
| The impact of COVID-19 on athlete branding ZP Pedersen, AS Williams, RM Brewer Research Handbook on Sport and COVID-19, 191-202, 2022 | 2 | 2022 |
| The influence of sport on the public’s recognition of a global pandemic: Time to get real ZP Pedersen, AS Williams Sport and the Pandemic, 247-252, 2020 | 2 | 2020 |
| ДИСКУССИЯ НА ТЕМУ ВЛИЯНИЕ КАРАНТИНА ИЗ-ЗА COVID-19 НА СПОРТ PM Pedersen, J Benedek, B Norris, Z Pedersen Безопасный спорт-2020, 9-16, 2020 | 2 | 2020 |
| Marketing mix ZP Pedersen, AS Williams Encyclopedia of Sport Management, 583-584, 2024 | 1 | 2024 |
| Brand mark comprehension: The influence of athlete logo understanding on consumer evaluations of athlete brands ZP Pedersen Indiana University, 2023 | 1 | 2023 |
| The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience AS Williams, B Park, ZP Pedersen International Journal of Sport Management and Marketing 23 (4), 310-326, 2023 | 1 | 2023 |
| Branding in higher education: Every university tells a story ZP Pedersen International Journal of Sport Communication 15 (1), 78-79, 2022 | 1 | 2022 |
Antonio Williams, PhDBeinner Family Endower Professor in Sport Marketing & ManagementOverená e-mailová adresa na: indiana.edu