| Value co-creation and customer citizenship behavior I Assiouras, G Skourtis, A Giannopoulos, D Buhalis, M Koniordos Annals of Tourism Research 78, 102742, 2019 | 370 | 2019 |
| The impact of corporate social responsibility in food industry in product‐harm crises I Assiouras, O Ozgen, G Skourtis British Food Journal 115 (1), 108-123, 2013 | 110 | 2013 |
| Destination branding and co-creation: a service ecosystem perspective A Giannopoulos, L Piha, G Skourtis Journal of Product & Brand Management 30 (1), 148-166, 2021 | 86 | 2021 |
| Segmenting East Asian tourists to Greece by travel motivation I Assiouras, G Skourtis, M Koniordos, AA Giannopoulos Asia Pacific Journal of Tourism Research 20 (12), 1389-1410, 2015 | 77 | 2015 |
| Testing the relationship between value co-creation, perceived justice and guests’ enjoyment I Assiouras, G Skourtis, A Giannopoulos, D Buhalis, E Karaosmanoglu Current Issues in Tourism 26 (4), 587-602, 2023 | 40 | 2023 |
| Does the co‐creation of service recovery create value for customers? The underlying mechanism of motivation and the role of operant resources G Skourtis, J Décaudin, I Assiouras, E Karaosmanoglu European Management Review 16 (4), 997-1013, 2019 | 31 | 2019 |
| Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift? A Giannopoulos, G Skourtis, A Kalliga, DM Dontas-Chrysis, D Paschalidis | 27 | 2020 |
| Value propositions during service mega-disruptions: Exploring value co-creation and value co-destruction in service recovery I Assiouras, N Vallström, G Skourtis, D Buhalis Annals of Tourism Research 97, 103501, 2022 | 20 | 2022 |
| Social media and destination branding: how mediterranean tourism destinations use facebook E Chernysheva, G Skourtis, I Assiouras, M Koniordos Academy of marketing conference, Liverpool, UK, 5-7, 2011 | 20 | 2011 |
| Investigating the importance of sports facilities & staff for football fans P Athanasopoulou, G Skourtis, G Zafeiropoulou, G Siomkos, I Assiouras African Journal of Hospitality, Tourism and Leisure 2 (1), 1-7, 2012 | 18 | 2012 |
| The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises I Assiouras, O Ozgen, G Skourtis AMA Winter Marketing Educators’ Conference, 2011 | 17 | 2011 |
| Consumer perceptions of corporate social responsibility in the Greek mobile telecommunication industry I Assiouras, G Siomkos, G Skourtis, M Koniordos International Journal of Management Cases 13 (3), 210-216, 2011 | 17 | 2011 |
| Exploring how interaction leads to value co-creation, value co-destruction, and value no-creation during service mega-disruptions I Assiouras, N Vallström, G Skourtis, D Buhalis Current Issues in Tourism 27 (20), 3231-3248, 2024 | 12 | 2024 |
| Service failures as value co-destruction moments G Skourtis, JM Décaudin, A Ioannis Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 9 | 2016 |
| Building brand love through Co-creation G Liapati, G Skourtis, I Assiouras, NG Paparoidamis Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 6 | 2016 |
| Destination branding and co-creation: a service ecosystem perspective G Antonios, P Lamprini, G Skourtis Journal of Product and Brand Management, 2020 | 3 | 2020 |
| FAIR TRADE TOURISM: THE CASE OF SOUTH AFRICA. A VATIKIOTIS, A KALAMARA, G SKOURTIS, I ASSIOURAS, ... International Journal of Management Cases 13 (3), 2011 | 3 | 2011 |
| Greek football fans’ motivations: From Boredom avoidance to game quality G Skourtis, G Zafeiropoulou, I Assiouras 2nd EMAC Regional Conference, Iasi, Romania, 21-23, 2011 | 3 | 2011 |
| Understanding value co-destruction in tourism service ecosystem A Andriopoulou, G Skourtis, A Giannopoulos, SI Strapchuk, M Koniordos | 2 | 2019 |
| Push Travel Motivations of Japanese and Chinese Travellers to Greece G Skourtis, D Andreou, M Koniordos, I Assiouras Spetses, Greece: School of Management and Economy, Department of Tourism …, 2010 | 2 | 2010 |
Ioannis AssiourasAssociate Professor of Marketing, ESDES, Lyon Catholic UniversityPreverjeni e-poštni naslov na univ-catholyon.fr