| Virality in social media: the SPIN framework AJ Mills Journal of public affairs 12 (2), 162-169, 2012 | 345 | 2012 |
| Social media strategy for online service brands AJ Mills, K Plangger The Service Industries Journal 35 (10), 521-536, 2015 | 109 | 2015 |
| Brand management in the era of fake news: Narrative response as a strategy to insulate brand value AJ Mills, K Robson Journal of Product & Brand Management 29 (2), 159-167, 2020 | 107 | 2020 |
| Deepfakes: Perspectives on the future “reality” of advertising and branding J Kietzmann, AJ Mills, K Plangger International Journal of Advertising 40 (3), 473-485, 2021 | 93 | 2021 |
| Engaging students with social media AS Bal, D Grewal, A Mills, G Ottley Journal of Marketing Education 37 (3), 190-203, 2015 | 86 | 2015 |
| The relationship between fake news and advertising: Brand management in the era of programmatic advertising and prolific falsehood AJ Mills, C Pitt, SL Ferguson Journal of Advertising Research 59 (1), 3-8, 2019 | 84 | 2019 |
| Harnessing digital disruption with marketing simulations RN Bolton, RG Chapman, AJ Mills Journal of Marketing Education 41 (1), 15-31, 2019 | 79 | 2019 |
| Wearing safe: Physical and informational security in the age of the wearable device AJ Mills, RT Watson, L Pitt, J Kietzmann Business Horizons 59 (6), 615-622, 2016 | 70 | 2016 |
| Managing New Media Tools for Brand Management in Social Media E Botha, AJ Mills Online Consumer Behavior, 83-99, 2012 | 49 | 2012 |
| Brand stories: bringing narrative theory to brand management AJ Mills, J John Journal of Strategic Marketing 33 (1), 35-53, 2025 | 45 | 2025 |
| Crowdsourcing and brand control AS Bal, K Weidner, R Hanna, AJ Mills Business Horizons 60 (2), 219-228, 2017 | 44 | 2017 |
| Text, discourse and mass communication I Connell, A Mills Discourse and communication, 26-43, 1985 | 43 | 1985 |
| Agile authorship: Evolving models of innovation for information-intensive offerings AJ Mills, PR Berthon, C Pitt Journal of business research 110, 577-583, 2020 | 27 | 2020 |
| Using Chernoff faces to portray social media wine brand images L Pitt, AJ Mills, A Chan, B Menguc, K Plangger 6th AWBR International Conference, 9-10, 2011 | 27 | 2011 |
| Reading between the vines: analyzing the readability of consumer brand wine web sites AJ Mills, L Pitt, S Sattari International Journal of Wine Business Research 24 (3), 169-182, 2012 | 26 | 2012 |
| Teaching, fast and slow: Student perceptions of emergency remote education K Robson, AJ Mills Journal of Marketing Education 44 (2), 203-216, 2022 | 25 | 2022 |
| Using cartoons to teach corporate social responsibility: A class exercise AJ Mills, K Robson, LF Pitt Journal of Marketing Education 35 (2), 181-190, 2013 | 22 | 2013 |
| No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis R Wiid, PS Grant, AJ Mills, LF Pitt Marketing Theory 16 (2), 171-193, 2016 | 13 | 2016 |
| Everyone loves a secret: Why consumers value marketing secrets AJ Mills Business Horizons 58 (6), 643-649, 2015 | 13 | 2015 |
| Journal of Marketing Education: A Retrospective Overview Between 1979 and 2019 N Donthu, S Kumar, A Mills, D Pattnaik Journal of Marketing Education 43 (2), 139-158, 2021 | 10 | 2021 |
Leyland PittSimon Fraser UniversityPreverjeni e-poštni naslov na sfu.ca