| Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil B Gassler, A Spiller Journal of Cleaner Production 195, 21-31, 2018 | 64 | 2018 |
| Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine B Gassler, C Fronzeck, A Spiller International Journal of Wine Business Research 31 (2), 221-242, 2019 | 52 | 2019 |
| Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany S Meyerding, A Kürzdörfer, B Gassler Sustainability 10 (12), 4667, 2018 | 50 | 2018 |
| Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk S Kühl, B Gassler, A Spiller Journal of Dairy Science 100 (6), 5082-5096, 2017 | 41 | 2017 |
| Exploring Consumers' Expectations of Sustainability in Mature and Emerging Markets B Gassler, M von Meyer-Höfer, A Spiller Journal of Global Marketing 29 (2), 71-84, 2016 | 33 | 2016 |
| Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes R Weinrich, B Gassler Journal of Retailing and Consumer Services 63, 102719, 2021 | 26 | 2021 |
| Toward a differentiated understanding of the effect of Nutri-Score nutrition labeling on healthier food choices B Gassler, C Faesel, A Moeser Agribusiness: An International Journal, 2022 | 25 | 2022 |
| How green is your ‘Grüner’? Millennial wine consumers’ preferences and willingness-to-pay for eco-labeled wine B Gassler Journal of the Austrian Society of Agricultural Economics 24, 131-140, 2015 | 22 | 2015 |
| Keep on grazing: factors driving the pasture-raised milk market in Germany B Gassler, Q Xiao, S Kühl, A Spiller British Food Journal 120 (2), 452-467, 2018 | 21 | 2018 |
| Bürgerbewertungen unterschiedlicher Haltungssysteme von Milchkühen, Mastschweinen und Masthühnchen: Ein systematischer Vergleich S Kühl, WI Sonntag, N Gauß, B Gassler, A Spiller J Consum Prot Food Saf 13 (2), 157-164, 2018 | 9 | 2018 |
| Promoting the consumption of insect-based foods: The role of information, protein-based nutrition claims, and dietary styles B Gassler, M Koetzsche, D Koemle, R Teuber Q Open 4 (1), qoae001, 2024 | 7 | 2024 |
| How involvement drives decision rules behind stated preferences for recreational-fisheries management D Koemle, B Gassler, G Kyle, J Meyerhoff, R Arlinghaus Journal of Environmental Management 349, 119604, 2024 | 6 | 2024 |
| Consumers’ perceptions of meat safety and quality – a qualitative content analysis from Afghanistan M Nasiri, B Gassler, R Teuber British Food Journal, 2023 | 6 | 2023 |
| Does the Eco-Score lead to a halo effect? Influence of a sustainability label on product perceptions and purchase intention V Büttner, B Gassler, R Teuber Food Quality and Preference 121, 105246, 2024 | 5 | 2024 |
| Risk Preferences and the Adoption of Subsidised Crop Insurance: Evidence from Lithuania B Gassler, R Rehermann German Journal of Agricultural Economics 71 (1), 36-52, 2022 | 5 | 2022 |
| SocialLab-Livestock Farming in the Mirror of Society I Christoph-Schulz, M Hartmann, P Kenning, J Luy, M Mergenthaler, ... JOURNAL OF CONSUMER PROTECTION AND FOOD SAFETY 13 (2), 145-236, 2018 | 3 | 2018 |
| Strategien zum Umgang mit pandemie-bedingten Unsicherheiten und Nachfrageschocks in regionalen Wertschöpfungsketten B Gassler, L Roetzschke Schriftenreihe der Rentenbank 38, 37-77, 2022 | 2 | 2022 |
| How quota cuts, recreational fishing, and predator conservation can shape coastal commercial fishery efforts D Koemle, S Pascoe, MS Weltersbach, B Gassler, R Arlinghaus Canadian Journal of Fisheries and Aquatic Sciences 82, 1-20, 2024 | 1 | 2024 |
| Transparenz und Transformation in der regionalen Ernährungswirtschaft: Kollaborative Ansätze für mehr Nachhaltigkeit vom Rohstoff bis zum Endkonsumenten. Schlussbericht des … B Schulze-Ehlers, S Hoffmann, HF Siebert, T Joerß, A Risius, P Akbar, ... Diskussionsbeitrag, 2018 | 1 | 2018 |
| What role do attitudes, information and taste play in consumer preferences and willingness to pay for domestic alternatives to exotic superfoods? B Gassler, R Teuber Food Quality and Preference 123, 105342, 2025 | | 2025 |