| Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the# MeToo movement Y Xiong, M Cho, B Boatwright Public Relations Review 45 (1), 10-23, 2019 | 482 | 2019 |
| Public engagement with nonprofit organizations on Facebook M Cho, T Schweickart, A Haase Public Relations Review 40 (3), 565-567, 2014 | 470 | 2014 |
| Communicating Corporate Social Responsibility on Social Media: Strategies, Stakeholders, and Public Engagement on Corporate Facebook M Cho, L Furey, T Mohr Business and Professional Communication Quarterly, 2016 | 296 | 2016 |
| User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media S Chan-Olmsted, M Cho, S Lee Online Journal of Communication and Media Technologies 3 (4), 149-178, 2013 | 283 | 2013 |
| Social media use in a mobile broadband environment: Examination of determinants of Twitter and Facebook use S Lee, M Cho International Journal of Mobile Marketing 6 (2), 71-87, 2011 | 115 | 2011 |
| Cross-Cultural Comparative Analysis of Crowdfunding Projects in the United States and South Korea M Cho, G Kim Computers in Human Behavior, 2017 | 114 | 2017 |
| New insights into socially responsible consumers: The role of personal values J Lee, M Cho International Journal of Consumer Studies 43 (2), 123-133, 2019 | 106 | 2019 |
| The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias SY Park, M Cho, S Kim Journal of Marketing Communications 27 (4), 365-388, 2021 | 75 | 2021 |
| A comparative analysis of public relations curricula: does it matter where you go to school, and is academia meeting the needs of the practice? GA Auger, M Cho Journalism & Mass Communication Educator 71 (1), 50-68, 2016 | 63 | 2016 |
| When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations M Cho, SY Park, S Kim Public Relations Review 47 (1), 101928, 2021 | 62 | 2021 |
| Campus sustainability: An integrated model of college students’ recycling behavior on campus M Cho International Journal of Sustainability in Higher Education 20 (6), 1042-1060, 2019 | 62 | 2019 |
| Current students as university donors?: Determinants in college students’ intentions to donate and share information about university crowdfunding efforts M Cho, LL Lemon, AB Levenshus, CC Childers International Review on Public and Nonprofit Marketing 16 (1), 23–41, 2019 | 58 | 2019 |
| Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence SY Park, M Cho Journal of Promotion Management 21 (2), 224-245, 2015 | 57 | 2015 |
| Examining the role of sense of community: Linking local government public relationships and community-building M Kim, M Cho Public Relations Review 45 (2), 297-306, 2019 | 53 | 2019 |
| Influential factors of college students’ intention to use wearable device: An application of the UTAUT2 model H Sohn, S Lee, M Cho Korean Journal of Communication and Information Studies 68 (Winter), 7-33, 2014 | 52 | 2014 |
| Exploring determinants of relationship quality between students and their academic department: Perceived relationship investment, student empowerment, and student–faculty … M Cho, GA Auger Journalism & Mass Communication Educator 68 (3), 255-268, 2013 | 50 | 2013 |
| Extrovert and engaged? Exploring the connection between personality and involvement of stakeholders and the perceived relationship investment of nonprofit organizations M Cho, GA Auger Public Relations Review 43 (4), 729-737, 2017 | 49 | 2017 |
| The effects of consumers’ media exposure, attention, and credibility on pro-environmental behaviors J Lee, M Cho Journal of Promotion Management 26 (3), 434-455, 2020 | 48 | 2020 |
| Corporate Donor–Charitable Organization Partners: A Coorientation Study of Relationship Types M Cho, KS Kelly Nonprofit and Voluntary Sector Quarterly, 2013 | 48 | 2013 |
| Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives YJ Lee, M Cho Public Relations Review 48 (2), 102180, 2022 | 31 | 2022 |
Brandon BoatwrightClemson UniversityВерификована је имејл адреса на clemson.edu