| Employee coping with organizational change in the face of a pandemic: The role of transparent internal communication JY Li, R Sun, W Tao, Y Lee Public Relations Review 47 (1), 101984, 2021 | 367 | 2021 |
| Enhancing employees’ knowledge sharing through diversity-oriented leadership and strategic internal communication during the COVID-19 outbreak Y Lee, W Tao, JYQ Li, R Sun Journal of knowledge management 25 (6), 1526-1549, 2021 | 203 | 2021 |
| Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data YG Ji, ZF Chen, W Tao, ZC Li Public relations review 45 (1), 88-103, 2019 | 152 | 2019 |
| Enhancing Employee Engagement via Leaders’ Motivational Language in times of crisis: Perspectives from the COVID-19 outbreak W Tao, Y Lee, R Sun, JY Li, M He Public relations review 48 (1), 102133, 2022 | 113 | 2022 |
| Employees’ prosocial behavioral intentions through empowerment in CSR decision-making W Tao, B Song, MA Ferguson, S Kochhar Public Relations Review 44 (5), 667-680, 2018 | 105 | 2018 |
| Athlete reputational crisis and consumer evaluation S Sato, YJ Ko, C Park, W Tao European Sport Management Quarterly 15 (4), 434-453, 2015 | 103 | 2015 |
| Fortune 1000 communication strategies on Facebook and Twitter W Tao, C Wilson Journal of Communication Management 19 (3), 208-223, 2015 | 94 | 2015 |
| Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness S Tian, W Tao, C Hong, WHS Tsai International journal of advertising 41 (6), 1017-1037, 2022 | 89 | 2022 |
| The role of symmetrical internal communication in improving employee experiences and organizational identification during COVID-19 pandemic-induced organizational change R Sun, JYQ Li, Y Lee, W Tao International Journal of Business Communication 60 (4), 1398-1426, 2023 | 87 | 2023 |
| The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises W Tao, B Song Public Relations Review 46 (2), 101883, 2020 | 83 | 2020 |
| Theoretical insights of CSR research in communication from 1980 to 2018: A bibliometric network analysis YG Ji, W Tao, H Rim Journal of Business Ethics, 1-23, 2021 | 81 | 2021 |
| Mapping corporate social responsibility research in communication: A network and bibliometric analysis YG Ji, W Tao, H Rim Public Relations Review 46 (5), 101963, 2020 | 76 | 2020 |
| Application of two under-researched typologies in crisis communication: Ethics of justice vs. care and public relations vs. legal strategies W Tao, S Kim Public Relations Review 43 (4), 690-699, 2017 | 58 | 2017 |
| Employees as information influencers of organization’s CSR practices: The impacts of employee words on public perceptions of CSR Y Lee, W Tao Public Relations Review 46 (1), 101887, 2020 | 57 | 2020 |
| Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation B Song, W Tao Public relations review 48 (1), 102153, 2022 | 48 | 2022 |
| The overarching effects of ethical reputation regardless of CSR cause fit and information source W Tao, MA Ferguson International Journal of Strategic Communication 9 (1), 23-43, 2015 | 48 | 2015 |
| A comparative study on global brands’ micro blogs between China and USA: Focusing on communication styles and branding strategies X Zhang, W Tao, S Kim International Journal of Strategic Communication 8 (4), 231-249, 2014 | 48 | 2014 |
| How consumers’ pre-crisis associations and attitude certainty impact their responses to different crises W Tao Communication Research 45 (6), 815-839, 2018 | 43 | 2018 |
| Public responses to nonprofit social media messages: The roles of message features and cause involvement W Tao, ZC Li, ZF Chen, YG Ji Public relations review 47 (2), 102038, 2021 | 41 | 2021 |
| The association spillover mechanism of CSR crises: evidence from the Uber case ZF Chen, W Tao Journal of public relations research 32 (5-6), 178-197, 2020 | 41 | 2020 |
wanhsiu sunny tsaiProfessor of Strategic Communication, University of MiamiВерификована је имејл адреса на miami.edu