| Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media MJ Chae Sustainability 13 (7), 3812, 2021 | 38 | 2021 |
| Effects of the COVID-19 pandemic on sustainable consumption MJ Chae Social Behavior and Personality: an international journal 49 (6), 1-13, 2021 | 36 | 2021 |
| The effects of message tone and formats of CSR messages on engagement in social media MJ Chae The Journal of Asian Finance, Economics and Business 7 (10), 501-511, 2020 | 29 | 2020 |
| Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation MJ Chae, Y Kim, T Roh Journal of Retailing and Consumer Services 79, 103824, 2024 | 27 | 2024 |
| Does Price Promotion Hurt Products' Perceived Quality? The Role of Attribute Alignability MJ CHAE The Journal of Economics, Marketing and Management 8 (3), 9-21, 2020 | 4 | 2020 |
| Individual Employees' Service Failures and Customer Satisfaction with the Firm MJ CHAE Journal of Distribution Science 18 (8), 35-45, 2020 | 3* | 2020 |
| Engaging in Real Time: Understanding the Effect of" Real-Time" Social Media Messages on Consumer Engagement O Rodriguez-Vila, S BHARADWAJ, C Myoung-Jin 2016 AMA Summer Educators Conference, 2016 | 1 | 2016 |
| Mobile Content: Understanding Drivers of Engagement by Screen MJ Chae, O Rodriguez-Vila, S Bharadwaj Journal of Interactive Marketing, 10949968241265658, 2024 | | 2024 |
| Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic C Myoung-Jin The Asian Journal of Business Environment (AJBE) 12 (4), 13-24, 2022 | | 2022 |
| Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior C Myoung-Jin 유통과학연구 (JDS) 20 (8), 123-133, 2022 | | 2022 |
| Context management of advertising in a digital environment C Myoung-Jin | | 2018 |
