| Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior R Yadav, GS Pathak Journal of Cleaner Production 135, 732-739, 2016 | 1808 | 2016 |
| Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior RYGS Pathak Ecological Economics 134, 114-122, 2017 | 1623 | 2017 |
| Intention to purchase organic food among young consumers: Evidences from a developing nation R Yadav, GS Pathak Appetite 96, 122-128, 2016 | 859 | 2016 |
| Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation R Yadav Journal of Retailing and Consumer Services 33, 92-97, 2016 | 337 | 2016 |
| How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? CJ Rambalak Yadav, M.S. Balaji International Journal of Hospitality Management 77, 385-395, 2019 | 271 | 2019 |
| Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers V Chauhan, R Yadav, V Choudhary International Journal of Bank Marketing 37 (1), 323-339, 2019 | 224 | 2019 |
| The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation R Yadav, A Kumar Dokania, G Swaroop Pathak International Journal of Contemporary Hospitality Management 28 (10), 2178-2196, 2016 | 217 | 2016 |
| Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19–A multi-theoretical approach A Behl, J Gaur, V Pereira, R Yadav, B Laker Journal of Business Research 148, 378-389, 2022 | 184 | 2022 |
| Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products G Prakash, PK Singh, R Yadav Food quality and preference 68, 90-97, 2018 | 170 | 2018 |
| The impact of shopping motivation on sustainable consumption: A study in the context of green apparel S Kumar, R Yadav Journal of Cleaner Production 295, 126239, 2021 | 158 | 2021 |
| Intention to adopt internet banking in an emerging economy: a perspective of Indian youth R Yadav, V Chauhan, GS Pathak International Journal of Bank Marketing 33 (4), 530-544, 2015 | 136 | 2015 |
| Environmental sustainability through green banking: A study on private and public sector banks in India R Yadav, G Pathak OIDA International Journal of Sustainable Development 6 (08), 37-48, 2013 | 136 | 2013 |
| Brand it green: Young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals J Gahlot Sarkar, A Sarkar, R Yadav Young Consumers 20 (3), 190-207, 2019 | 96 | 2019 |
| Adoption of electronic banking services in India: an extension of UTAUT2 model V Chauhan, R Yadav, V Choudhary Journal of Financial Services Marketing, 1-14, 2022 | 79 | 2022 |
| Food waste and out-of-home-dining: antecedents and consequents of the decision to take away leftovers after dining at restaurants S Talwar, P Kaur, R Yadav, R Sharma, A Dhir Journal of Sustainable Tourism 31 (1), 47-72, 2023 | 72 | 2023 |
| Investigating the role of electric vehicle knowledge in consumer adoption: evidence from an emerging market D Jaiswal, R Kant, PK Singh, R Yadav Benchmarking: An International Journal 29 (3), 1027-1045, 2022 | 61 | 2022 |
| Insights for luxury retailers to reach customers globally C Jebarajakirthy, R Yadav, A Shankar Marketing Intelligence & Planning 38 (7), 797-811, 2020 | 52 | 2020 |
| Understanding the users' motivation and barriers in adopting healthcare apps: A mixed-method approach using behavioral reasoning theory R Yadav, A Giri, S Chatterjee Technological Forecasting and Social Change 183, 121932, 2022 | 49 | 2022 |
| The impact of the institutional environment on green consumption in India N Sreen, R Yadav, S Kumar, M Gleim Journal of Consumer Marketing 38 (1), 47-57, 2020 | 46 | 2020 |
| Understanding the individuals’ motivators and barriers of e-waste recycling: A mixed-method approach R Yadav, DK Panda, S Kumar Journal of environmental management 324, 116303, 2022 | 42 | 2022 |
Govind Swaroop PathakProfessor (Organizational Behaviour and Human Resource Management)Верификована је имејл адреса на iitism.ac.in