| Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda A Behl, N Jayawardena, V Pereira, N Islam, M Del Giudice, J Choudrie Technological Forecasting and Social Change 176, 121445, 2022 | 240 | 2022 |
| The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review NS Jayawardena, P Thaichon, S Quach, A Razzaq, A Behl Journal of Business Research 160, 113739, 2023 | 116 | 2023 |
| Gamification and gigification: A multidimensional theoretical approach A Behl, N Jayawardena, A Ishizaka, M Gupta, A Shankar Journal of Business Research 139, 1378-1393, 2022 | 95 | 2022 |
| Effective online engagement strategies through gamification: A systematic literature review and a future research agenda NS Jayawardena, M Ross, S Quach, A Behl, M Gupta Journal of Global Information Management (JGIM) 30 (5), 1-25, 2021 | 61 | 2021 |
| The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation V Pereira, A Behl, N Jayawardena, B Laker, YK Dwivedi, S Bhardwaj Production Planning & Control 35 (13), 1608-1624, 2024 | 42 | 2024 |
| Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach A Behl, N Jayawardena, A Nigam, V Pereira, A Shankar, C Jebarajakirthy Journal of Business Research 158, 113662, 2023 | 33 | 2023 |
| Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy A Nigam, S Sangal, A Behl, N Jayawardena, A Shankar, V Pereira, ... Journal of Strategic Marketing, 1-19, 2022 | 25 | 2022 |
| Assessing retailer readiness to use blockchain technology to improve supply chain performance A Behl, NS Jayawardena, V Pereira, B Sampat Journal of Enterprise Information Management 37 (2), 673-697, 2024 | 24 | 2024 |
| Food Acquisition and Consumption Issues of South Asian Countries: A Systematic Literature Review and Future Research Agenda NS Jayawardena, NJ Dewasiri FIIB Business Review, 23197145231194113, 2023 | 22 | 2023 |
| Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms A Behl, V Pereira, N Jayawardena, A Nigam, S Mangla International Marketing Review 41 (1), 107-137, 2023 | 22 | 2023 |
| Artificial intelligence (AI)-based market intelligence and customer insights NS Jayawardena, A Behl, P Thaichon, S Quach Artificial intelligence for marketing management, 120-141, 2022 | 20 | 2022 |
| Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms A Behl, B Sampat, V Pereira, NS Jayawardena, B Laker Annals of Operations Research 333 (2), 1103-1132, 2024 | 19 | 2024 |
| Gamification and neuromarketing: A unified approach for improving user experience A Behl, N Jayawardena, A Shankar, M Gupta, LD Lang Journal of Consumer Behaviour 23 (1), 218-228, 2024 | 18 | 2024 |
| Exploring the relationship between Australian university websites and international student enrolments NS Jayawardena, M Ross, D Grace International Journal of Educational Management 34 (10), 1527-1557, 2020 | 18 | 2020 |
| Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies A Behl, N Jayawardena, S Bhardwaj, V Pereira, M del Giudice, J Zhang Technovation 129, 102902, 2024 | 17 | 2024 |
| The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector NS Jayawardena, D Jayawardena International Journal of Business Excellence 20 (1), 51-69, 2020 | 16 | 2020 |
| The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda NS Jayawardena International Journal of Educational Management 35 (6), 1099-1123, 2021 | 14 | 2021 |
| The e-learning persuasion through gamification: an elaboration likelihood model perspective NS Jayawardena Young Consumers 22 (3), 480-502, 2021 | 13 | 2021 |
| Two decades of research on consumer behaviour and analytics: reviewing the past to prepare for the future NS Jayawardena, A Behl, M Ross, S Quach, P Thaichon, V Pereira, ... Journal of Global Information Management (JGIM) 30 (1), 1-38, 2022 | 12 | 2022 |
| The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and … A Behl, N Jayawardena, V Pereira, S Tarba, U Bamel Industrial Marketing Management 107, 39-51, 2022 | 10 | 2022 |
