| The impact of emotional labor on employees’ work-life balance perception and commitment: A study in the hospitality industry V Hofmann, NE Stokburger-Sauer International Journal of Hospitality Management 65, 47-58, 2017 | 255 | 2017 |
| Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions L Schoner-Schatz, V Hofmann, NE Stokburger-Sauer Journal of Destination Marketing & Management 22, 100661, 2021 | 52 | 2021 |
| Masked smiles matter–employee verbal expertise and emotion display during COVID-19 V Hofmann, NE Stokburger-Sauer, A Wanisch, H Hebborn The Service Industries Journal 41 (1-2), 107-137, 2021 | 40 | 2021 |
| Consumers' self‐construal: Measurement and relevance for social media communication success V Hofmann, LM Schwayer, NE Stokburger‐Sauer, AT Wanisch Journal of Consumer Behaviour 20 (4), 959-979, 2021 | 33 | 2021 |
| A look at the present and future: The power of emotions in the interplay between motivation, expectation and attitude in long-distance hikers E Happ, V Hofmann, M Schnitzer Journal of Destination Marketing & Management 19, 100527, 2021 | 31 | 2021 |
| Can a smile help healing service failures? The interplay of employee emotions, guest emotions and justice perceptions for successful service recoveries in the hospitality industry N Stokburger-Sauer, V Hofmann Journal of Hospitality and Tourism Management 55, 261-276, 2023 | 15 | 2023 |
| Tryvertising-what makes consumers share product innovations with others M Oberhofer, J Füller, V Hofmann Advances in consumer research 42, 348-351, 2014 | 13 | 2014 |
| Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement NE Stokburger-Sauer, V Hofmann Marketing: ZFP–Journal of Research and Management 39 (1), 3-14, 2017 | 4 | 2017 |
| The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions V Hofmann, NE Stokburger‐Sauer, M Wetzels Psychology & Marketing 41 (10), 2181-2196, 2024 | 2 | 2024 |
| Sport destination development—insights from alpine hikers V Hofmann, E Happ, U Scholl-Grissemann German Journal of Exercise and Sport Research, 1-11, 2025 | 1 | 2025 |
| Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction E Kim, V Hofmann, S Ratneshwar, E Thorson Journal of Current Issues & Research in Advertising, 1-19, 2024 | 1 | 2024 |
| Does the Endorser’s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Destination Brands: An Abstract V Hofmann, L Schoner-Schatz, N Stokburger-Sauer Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 1 | 2017 |
| Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting NE Stokburger-Sauer, V Hofmann, L Schoner-Schatz International Journal of Advertising, 1-22, 2024 | | 2024 |
| Product Design and Level of Exposure N Stokburger-Sauer, JS Kuhnle, H Hebborn, V Hofmann, M Kumar OSF, 2024 | | 2024 |
| Effects of COVID-19 onWell-Being and Customer Loyalty: A Life Event Perspective. NE Stokburger-Sauer, V Hofmann, H Hebborn, AT Wanisch Marketing ZFP-Journal of Research & Management 45 (2), 2023 | | 2023 |
| The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter? An Abstract AT Wanisch, H Hebborn, V Hofmann Academy of Marketing Science Annual Conference, 329-330, 2022 | | 2022 |
| Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success: An Abstract JS Kuhnle, NE Stokburger-Sauer, V Hofmann, HM Hebborn Academy of Marketing Science Annual Conference, 203-204, 2022 | | 2022 |
| Journal of Destination Marketing & Management E Happ, V Hofmann, M Schnitzer Journal of Destination Marketing & Management 19, 100527, 2021 | | 2021 |
| DISPLAY ADVERTISING SUCCESS IN CHARITY MARKETING: THE POWER OF HUMAN-GENERATED CREATIVE CAMPAIGN ELEMENTS NE Stokburger-Sauer, V Hofmann, L Schoner-Schatz, P Neef 2020 AMA Summer Academic Conference, 47, 2020 | | 2020 |
| PRODUCT DESIGN AND PRODUCT PERFORMANCE IN THE COURSE OF PRODUCT-USER INTERACTION: DOES PRODUCT USAGE MAKE A DIFFERENCE? NE Stokburger-Sauer, JS Kuhnle, V Hofmann 2020 AMA Summer Academic Conference, 411, 2020 | | 2020 |
