| The influence of goal‐directed and experiential activities on online flow experiences TP Novak, DL Hoffman, A Duhachek Journal of consumer psychology 13 (1-2), 3-16, 2003 | 1175 | 2003 |
| Themed flagship brand stores in the new millennium: theory, practice, prospects RV Kozinets, JF Sherry, B DeBerry-Spence, A Duhachek, K Nuttavuthisit, ... Journal of retailing 78 (1), 17-29, 2002 | 763 | 2002 |
| Advancing alpha: Measuring reliability with confidence D Iacobucci, A Duhachek Journal of consumer psychology 13 (4), 478-487, 2003 | 661 | 2003 |
| Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes A Duhachek Journal of Consumer research 32 (1), 41-53, 2005 | 648 | 2005 |
| Ludic agency and retail spectacle RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ... Journal of Consumer Research 31 (3), 658-672, 2004 | 602 | 2004 |
| What we feel and why we buy: the influence of emotions on consumer decision-making C Achar, J So, N Agrawal, A Duhachek Current Opinion in Psychology 10, 166-170, 2016 | 343 | 2016 |
| Emotional compatibility and the effectiveness of antidrinking messages: A defensive processing perspective on shame and guilt N Agrawal, A Duhachek Journal of Marketing Research 47 (2), 263-273, 2010 | 323 | 2010 |
| Guilt versus shame: Coping, fluency, and framing in the effectiveness of responsible drinking messages A Duhachek, N Agrawal, DH Han Journal of Marketing Research 49 (6), 928-941, 2012 | 296 | 2012 |
| The psychology of appraisal: Specific emotions and decision-making J So, C Achar, DH Han, N Agrawal, A Duhachek, D Maheswaran Journal of Consumer Psychology 25 (3), 359-371, 2015 | 282 | 2015 |
| Alpha's standard error (ASE): an accurate and precise confidence interval estimate. A Duhachek, D Iacobucci Journal of applied psychology 89 (5), 792, 2004 | 255 | 2004 |
| Emotions shape decisions through construal level: The case of guilt and shame DH Han, A Duhachek, N Agrawal Journal of Consumer Research 41 (4), 1047-1064, 2014 | 236 | 2014 |
| Consumer personality and coping: Testing rival theories of process A Duhachek, D Iacobucci Journal of Consumer Psychology 15 (1), 52-63, 2005 | 186 | 2005 |
| Being in the zone: Staging retail theater at ESPN Zone Chicago JF Sherry Jr, RV Kozinets, D Storm, A Duhachek, K Nuttavuthisit, ... Journal of Contemporary Ethnography 30 (4), 465-510, 2001 | 182 | 2001 |
| Bad news? Send an AI. Good news? Send a human AM Garvey, TW Kim, A Duhachek Journal of Marketing 87 (1), 10-25, 2023 | 173 | 2023 |
| Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement DH Han, A Duhachek, N Agrawal Journal of Consumer Research 43 (3), 429-447, 2016 | 159 | 2016 |
| How images of other consumers influence subsequent taste perceptions M Poor, A Duhachek, HS Krishnan Journal of Marketing 77 (6), 124-139, 2013 | 154 | 2013 |
| Artificial intelligence and persuasion: A construal-level account TW Kim, A Duhachek Psychological science 31 (4), 363-380, 2020 | 152 | 2020 |
| Results on the standard error of the coefficient alpha index of reliability A Duhachek, AT Coughlan, D Iacobucci Marketing Science 24 (2), 294-301, 2005 | 145 | 2005 |
| Power distance belief, power, and charitable giving DH Han, AK Lalwani, A Duhachek Journal of Consumer Research 44 (1), 182-195, 2017 | 144 | 2017 |
| Mapping the hierarchical structure of coping: Unifying empirical and theoretical perspectives A Duhachek, JL Oakley Journal of consumer psychology 17 (3), 216-233, 2007 | 120 | 2007 |
