| Increasing organ donor registrations with behavioral interventions: A field experiment N Robitaille, N Mazar, CI Tsai, AM Haviv, E Hardy Journal of Marketing 85 (3), 168-183, 2021 | 55 | 2021 |
| Pain of paying?—A metaphor gone literal: Evidence from neural and behavioral science N Mazar, H Plassmann, N Robitaille, A Lindner Rotman School of Management Working Paper, 2016 | 55* | 2016 |
| Effectiveness of Planning Prompts on Organizations’ Likelihood to File Their Overdue Taxes: A Multi‐Wave Field Experiment N Robitaille, J House, N Mazar Management Science 67 (7), 4327-4340, 2021 | 27* | 2021 |
| An Investigation of Consumers' Moral Licensing Behavior N Robitaille University of Toronto (Canada), 2014 | 14* | 2014 |
| Gifts that keep on giving: Reflected appraisals from gifts and their role in identity and choice L Ashworth, S Rath, N Robitaille Journal of Experimental Social Psychology 118, 104717, 2025 | 4* | 2025 |
| The robustness of mental accounting: a global perspective G Priolo, F Stablum, M Vacondio, S D'Ambrogio, M Caserotti, B Conte, ... OSF, 2023 | 2 | 2023 |
| More Done, More Drained: Being Further along in a Mundane Experience Feels Worse Y Zeng, CI Tsai, M Zhao, N Robitaille | 2* | |
| Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation A Mutluoglu, L Ashworth, N Robitaille Psychology & Marketing 41 (6), 1333-1345, 2024 | 1 | 2024 |
| Motivating Sustainable Energy Consumption Within Organizations: The Role of Analytics and Optimized Communication C Amaral, I Ikonen 2023 Marketing & Public Policy Conference Awards, 2023 | 1* | 2023 |
| Perceived Persuasion Conveys a Threat to Consumers' Social Worth S Rath, L Ashworth, N Robitaille Advances in Consumer Research 47, 821-822, 2019 | 1 | 2019 |
| Do Behavioral Nudges Work on Organizations? N Mazar, N Robitaille, J House Harvard Business Review, 2021 | | 2021 |
| I'm Not Your Friend, Buddy: Friendliness Without Friendship Hinders Consumer-Firm Relationship Development S Rath, L Ashworth, N Robitaille, M Philp Advances in Consumer Research 45, 829-830, 2017 | | 2017 |
| The effects of product display organization on consumers' visual attention to attributes N Robitaille Concordia University, 2008 | | 2008 |