| Marketing communications L Eagle, B Czarnecka, S Dahl, J Lloyd Routledge, 2020 | 190 | 2020 |
| International marketing D Baack, B Czarnecka, D Baack | 96 | 2018 |
| What Is an “Ethnic Group” in Ordinary People’s Eyes? Different Ways of Understanding It Among American, British, Mexican, and Polish Respondents TJ Katarzyna Hamer, Sam McFarland, Barbara Czarnecka, Agnieszka Golinska ... Cross-cultural Research 54 (1), 28-72, 2020 | 77 | 2020 |
| Effects of social media brand-related content on fashion products buying behaviour–a moderated mediation model B Schivinski, N Pontes, B Czarnecka, W Mao, J De Vita, V Stavropoulos Journal of Product & Brand Management, 2022 | 62 | 2022 |
| Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising B Czarnecka, B Schivinski Journal of Global Marketing 32 (4), 219-238, 2019 | 61 | 2019 |
| Emotional appeals in UK business-to-business financial services advertisements E Mogaji, B Czarnecka, A Danbury International Journal of Bank Marketing, 2018 | 53 | 2018 |
| How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers B Czarnecka, E Mogaji International Journal of Bank Marketing 38 (3), 756-776, 2020 | 51 | 2020 |
| How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture SK Barbara Czarnecka, Bruno Schivinski Journal of Consumer Behaviour, 1-18, 2020 | 48* | 2020 |
| Cultural Meaning, Advertising, and National Culture: A Four-Country Study B Czarnecka, R Brennan, S Keles Journal of Global Marketing 31 (1), 4-17, 2018 | 42 | 2018 |
| Regulation of nutrition and health claims in advertising R Brennan, B Czarnecka, S Dahl, L Eagle, O Mourouti Journal of advertising research 48 (1), 57-70, 2008 | 41 | 2008 |
| Individualism/collectivism and perceived consumer effectiveness: the moderating role of global-local identities in a post-transitional European economy B Czarnecka, B Schivinski Journal of Consumer Behaviour, http://doi.org/10.1002/cb.1988, 2021 | 25 | 2021 |
| Mathematical images in advertising: Constructing difference and shaping identity, in global consumer culture J Evans, A Tsatsaroni, B Czarnecka Educational Studies in Mathematics 85, 3-27, 2014 | 22 | 2014 |
| Variation in the timing of Covid-19 communication across universities in the UK CB Quiroz Flores A, Liza F, Quteineh H PLOS ONE 16 (2), 10.1371/journal.pone.0246391, 2021 | 21* | 2021 |
| Wisdom appeals in UK financial services advertising B Czarnecka, J Evans Journal of Promotion Management 19 (4), 418-434, 2013 | 13 | 2013 |
| Consumer’s post-purchase evaluation for repurchase intentions of credence products: Empirical evidence from Thailand S Sunyasanoa, J Farquhar, B Czarnecka Journal of Retailing 76 (2), 193-218, 2013 | 9 | 2013 |
| Is food advertising culture-bound? Contradictory results from three European countries B Czarnecka, S Dahl, L Eagle Journal of Customer Behaviour 12 (2-3), 227-246, 2013 | 7 | 2013 |
| W poszukiwaniu oznak szoku kulturowego–polskie imigrantki w Wielkiej Brytanii B Czarnecka Annales Universitatis Paedagogicae Cracoviensis. Studia Sociologica 4 (2 …, 2012 | 6 | 2012 |
| European Destination managers’ ambivalence towards the use of shocking advertising AI Evans, GE Adamo, B Czarnecka Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019 | 5 | 2019 |
| Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK K Baxter, B Czarnecka, B Schivinski, MR Massaro PLOS One 17 (10), e0273927, 2022 | 4 | 2022 |
| Global consumer culture positioning: The use of global consumer culture positioning appeals across four European countries B Czarnecka, S Keles Journal of Euromarketing 23 (3), 59-67, 2014 | 4 | 2014 |
Bruno SchivinskiRMIT University, MelbourneВерификована је имејл адреса на rmit.edu.au