| E‐satisfaction and e‐loyalty: A contingency framework RE Anderson, SS Srinivasan Psychology & marketing 20 (2), 123-138, 2003 | 4542 | 2003 |
| Customer loyalty in e-commerce: an exploration of its antecedents and consequences SS Srinivasan, R Anderson, K Ponnavolu Journal of retailing 78 (1), 41-50, 2002 | 4316 | 2002 |
| Multinationality and firm performance: The moderating role of R&D and marketing capabilities M Kotabe, SS Srinivasan, PS Aulakh The Future of Global Business, 709-732, 2011 | 1153 | 2011 |
| The global internet shopper: evidence from shopping tasks in twelve countries PD Lynch, RJ Kent, SS Srinivasan Journal of advertising research 41 (3), 15-23, 2001 | 615 | 2001 |
| Customer relationship management: Its dimensions and effect on customer outcomes F Hong-kit Yim, RE Anderson, S Swaminathan Journal of Personal Selling & Sales Management 24 (4), 263-278, 2004 | 442 | 2004 |
| Customer satisfaction and loyalty in e-markets: A PLS path modeling approach RE Anderson, S Swaminathan Journal of Marketing Theory and Practice 19 (2), 221-234, 2011 | 385 | 2011 |
| Evaluation of search, experience and credence attributes: role of brand name and product trial SS Srinivasan, BD Till Journal of product & brand management 11 (7), 417-431, 2002 | 232 | 2002 |
| Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability RP Leone, SS Srinivasan Journal of retailing 72 (3), 273-289, 1996 | 210 | 1996 |
| Coupon attractiveness and coupon proneness: A framework for modeling coupon redemption K Bawa, SS Srinivasan, RK Srivastava Journal of Marketing Research 34 (4), 517-525, 1997 | 207 | 1997 |
| Advertising intensity and R&D intensity: Differences across industries and their impact on firm’s performance TL Andras, SS Srinivasan International Journal of Business and Economics 2 (2), 81-90, 2003 | 202 | 2003 |
| Category-specific coupon proneness: The impact of individual characteristics and category-specific variables S Swaminathan, K Bawa Journal of Retailing 81 (3), 205-214, 2005 | 166 | 2005 |
| Concepts and strategy guidelines for designing value enhancing sales promotions SS Srinivasan, RE Anderson Journal of Product & Brand Management 7 (5), 410-420, 1998 | 129 | 1998 |
| Information asymmetry between salesperson and supervisor: postulates from agency and social exchange theories SN Ramaswami, SS Srinivasan, SA Gorton Journal of Personal Selling & Sales Management 17 (3), 29-50, 1997 | 118 | 1997 |
| The Innate Immune Response, Clinical Outcomes, and Ex Vivo HCV Antiviral Efficacy of a TLR7 Agonist (PF‐4878691) MD Fidock, BE Souberbielle, C Laxton, J Rawal, O Delpuech‐Adams, ... Clinical Pharmacology & Therapeutics 89 (6), 821-829, 2011 | 89 | 2011 |
| Coupon characteristics and redemption intentions: A segment‐level analysis V Ramaswamy, SS Srinivasan Psychology & Marketing 15 (1), 59-80, 1998 | 85 | 1998 |
| The different faces of coupon elasticity V Kumar, S Swaminathan Journal of Retailing 81 (1), 1-13, 2005 | 66 | 2005 |
| Multi-agent based decision support system using data mining and case based reasoning S Srinivasan, J Singh, V Kumar International Journal of Computer Science Issues (IJCSI) 8 (4), 340, 2011 | 62 | 2011 |
| The advertising exposure effect of free standing inserts SS Srinivasan, RP Leone, FJ Mulhern Journal of Advertising 24 (1), 29-40, 1995 | 55 | 1995 |
| Price discounts or coupon promotions: does it matter? V Kumar, V Madan, SS Srinivasan Journal of Business Research 57 (9), 933-941, 2004 | 51 | 2004 |
| Price communications in online and print coupons: An empirical investigation R Suri, S Swaminathan, KB Monroe Journal of Interactive Marketing 18 (4), 74-86, 2004 | 45 | 2004 |
Rolph E. AndersonRoyal H. Gibson, Sr. Chair Professor Emeritus of Marketing, Drexel UniversityВерификована је имејл адреса на drexel.edu
