Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production R Ravina-Ripoll, E Nunez-Barriopedro, D Almorza-Gomar, ... Frontiers in Psychology 12, 727845, 2021 | 44 | 2021 |
Happiness and cultural tourism: The perspective of civil participation MV Sanagustín-Fons, LB Tobar-Pesántez, R Ravina-Ripoll Sustainability 12 (8), 3465, 2020 | 37 | 2020 |
Comunicación para la motivación. Claves de la asertividad y del trabajo en equipo en las organizaciones LM Romero-Rodríguez, B Castillo-Abdul R. Ravina-Ripoll, LB Tobar Pesántez y E. Nuñez Barriopedro (Coords …, 2019 | 37 | 2019 |
EVOLUCIÓN DEL SISTEMA FINANCIERO EN EL ECUADOR L Tobar-Pesántez Notas de Economía, 2020 | 36 | 2020 |
Brand management from social marketing and happiness management binomial of in the age of industry 4.0 G Jiménez-Marín, RE Zambrano, A Galiano-Coronil, L Tobar-Pesántez J. Legal Ethical & Regul. Isses 24, 1, 2021 | 33 | 2021 |
TOWARDS A HAPPY, CREATIVE AND SOCIAL HIGHER EDUCATION INSTITUTION: THE CASE OF NON-PROFIT MARKETING AND BUSINESS CREATION SUBJECTS AT THE UNIVERSITY OF CADIZ R Ravina-Ripoll, E Núñez-Barriopedro, A Galiano, L Tobar-Pesántez Journal of Entrepreneurship Education 22 (1), 2019 | 31 | 2019 |
Análisis del nivel de competitividad empresarial en el panorama publicitario colombiano fundamentada en el éxito creativo y la responsabilidad ética y jurídica RR Ripoll, EN Barriopedro Jurídicas Cuc 13 (1), 9-28, 2017 | 31 | 2017 |
COMPETITIVIDAD DE LAS MICROEMPRESAS EN CUENCA ECUADOR (Competitiveness of Microenterprises in Cuenca, Ecuador) L Tobar-Pesántez Revista Internacional Administración & Finanzas 6 (7), 121-129, 2013 | 30 | 2013 |
Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management G Jiménez-Marín, A Galiano-Coronil, LB Tobar-Pesántez Corporate Governance: The International Journal of Business in Society 22 (3 …, 2022 | 29 | 2022 |
Las pequeñas y medianas empresas en Cuenca, su impacto en la economía local L Tobar León, España: Universidad de León, 2014 | 25 | 2014 |
THE EFFECTIVENESS OF HUMOR IN ADVERTISING: ANALYSIS FROM AN INTERNATIONAL SCOPE E Núñez-Barriopedro, KG Klusek, L Tobar-Pesántez Academy of Strategic Management Journal 18 (4), 2019 | 24 | 2019 |
Analisis Competitivo De Las Pequeñas Y Medianas Empresas En Cuenca Ecuador (Competitive Analysis of Small and Medium Enterprises in Cuenca, Ecuador) L Tobar-Pesántez Revista Internacional Administración & Finanzas 8 (3), 79-92, 2015 | 24 | 2015 |
Happiness Management and Social Marketing: A wave of sustainability and creativity RR Ripoll, LBT Pesántez, AG Coronil, JM Dominguez Peter Lang AG, Internationaler Verlag der Wissenschaften, 2021 | 22 | 2021 |
The spanish b-schools trouble in digital economy: why do the accreditation system limit the formation for entrepreneurship, talent & happiness economics? A Sánchez-Bayón, R Ravina-Ripoll, LB Tobar-Pensantez Journal of Entrepreneurship Education 23 (5), 1-8, 2020 | 20 | 2020 |
Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain A Galiano-Coronil, G Jiménez-Marín, R Elías Zambrano, ... Frontiers in Psychology, 3657, 2021 | 19 | 2021 |
Los impuestos en el Ecuador L Tobar, S Solano Revista Notas de Economía (15), 3-4, 2020 | 19 | 2020 |
A structural equations model of job disengagement from the constructs of organizational justice, job satisfaction, innovation and trust in the era of industry 5.0 E Galván Vela, R Ravina Ripoll, LB Tobar Pesantez Journal of Legal, Ethical and Regulatory Issues 24 (1), 2021 | 18 | 2021 |
Knowledge management and key factors for organizational success in the perspective of the 21st Century JJ Hernández García de Velazco, R Ravina Ripoll, ... Universidad del Zulia, 2021 | 17 | 2021 |
LAS COOPERATIVAS DE AHORRO Y CRÉDITO EN EL CONTEXTO DEL SISTEMA FINANCIERO ECUATORIANO L Tobar-Pesántez, S Solano-Gallegos AECA Portugal, 2018 | 17* | 2018 |
Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability A Galiano-Coronil, S Blanco-Moreno, LB Tobar-Pesantez, ... Journal of Management Development 42 (6), 436-457, 2023 | 15 | 2023 |