| The touchy issue of produce: Need for touch in online grocery retailing F Kühn, M Lichters, N Krey Journal of Business Research 117, 244-255, 2020 | 87 | 2020 |
| On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments M Lichters, M Sarstedt, B Vogt AMS Review 5, 1-19, 2015 | 78* | 2015 |
| The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect M Lichters, C Brunnlieb, G Nave, M Sarstedt, B Vogt Journal of Marketing Research 53 (2), 183-198, 2016 | 77 | 2016 |
| What really matters in attraction effect research: when choices have economic consequences M Lichters, P Bengart, M Sarstedt, B Vogt Marketing Letters 28, 127-138, 2017 | 71 | 2017 |
| Short-and long-term effects of nonconsciously processed ambient scents in a servicescape: Findings from two field experiments A Girard, M Lichters, M Sarstedt, D Biswas Journal of Service Research 22 (4), 440-455, 2019 | 49 | 2019 |
| How durable are compromise effects? M Lichters, H Müller, M Sarstedt, B Vogt Journal of Business Research 69 (10), 4056-4064, 2016 | 40 | 2016 |
| Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings M Lichters, R Möslein, M Sarstedt, A Scharf Food Quality and Preference 89, 104138, 2021 | 30 | 2021 |
| The St. Petersburg paradox despite risk-seeking preferences: an experimental study JC Cox, EB Kroll, M Lichters, V Sadiraj, B Vogt Business Research 12, 27-44, 2019 | 19 | 2019 |
| Insurees’ preferences in hospital choice—A population-based study J Schuldt, A Doktor, M Lichters, B Vogt, BP Robra Health Policy 121 (10), 1040-1046, 2017 | 19 | 2017 |
| Predictive validity in choice-based conjoint analysis: a comparison of hypothetical and incentive-aligned ACBC with incentive-aligned CBC: an abstract V Wackershauser, M Lichters, B Vogt Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 9 | 2018 |
| Forty years of context effect research in marketing: A bibliometric analysis SJ Adler, MK Schöniger, M Lichters, M Sarstedt Journal of Business Economics 94 (3), 437-466, 2024 | 8 | 2024 |
| Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor V Sablotny-Wackershauser, M Lichters, D Guhl, P Bengart, B Vogt Journal of the Academy of Marketing Science 52 (3), 610-633, 2024 | 7 | 2024 |
| On the applicability of the BDM mechanism in product evaluation M Lichters, V Wackershauser, S Han, B Vogt Journal of Retailing and Consumer Services 51, 1-7, 2019 | 7 | 2019 |
| Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties M Lichters, S Adler, M Sarstedt Marketing ZFP 42 (4), 22-34, 2020 | 6 | 2020 |
| Case vignettes based on EQ-5D to elicit stated preferences for health services utilization from the insurees’ perspective J Eckert, M Lichters, S Piedmont, B Vogt, BP Robra BMC Health Services Research 15, 1-11, 2015 | 6 | 2015 |
| Neurological outpatients prefer EEG home-monitoring over inpatient monitoring—an analysis based on the UTAUT model U Baum, F Kühn, M Lichters, AK Baum, R Deike, H Hinrichs, T Neumann International journal of environmental research and public health 19 (20), 13202, 2022 | 4 | 2022 |
| Ambient scent’s effects in sensory service marketing: an abstract A Girard, M Sarstedt, M Lichters Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 4 | 2019 |
| Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes M Canty, FJ Lang, SJ Adler, M Lichters, M Sarstedt Marketing Letters 35 (3), 451-476, 2024 | 3 | 2024 |
| The short and long-term effects of ambient scent in olfactory-rich servicescapes: a longitudinal perspective AL Girard, M Lichters, M Sarstedt, D Biswas NA-Advances in Consumer Research 47, 583-584, 2019 | 3 | 2019 |
| Incentive alignment in anchored MaxDiff yields superior predictive validity JB Schramm, M Lichters Marketing Letters, 1-16, 2024 | 2 | 2024 |
Marko SarstedtLudwig-Maximilians-University MunichВерификована је имејл адреса на lmu.de
