| Brand crises in the digital age: The short-and long-term effects of social media firestorms on consumers and brands N Hansen, AK Kupfer, T Hennig-Thurau International Journal of Research in Marketing 35 (4), 557-574, 2018 | 196 | 2018 |
| The Role of the Partner Brand's Social Media Power in Brand Alliances AK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-Thurau Journal of Marketing 82 (3), 25-44, 2018 | 179 | 2018 |
| Pre-release consumer buzz MB Houston, AK Kupfer, T Hennig-Thurau, M Spann Journal of the Academy of Marketing Science 46 (2), 338-360, 2018 | 73 | 2018 |
| When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes B Bohnenkamp, AK Knapp, T Hennig-Thurau, R Schauerte Journal of Cultural Economics 39 (1), 15-41, 2015 | 73 | 2015 |
| The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model AK Knapp, T Hennig-Thurau, J Mathys Journal of the Academy of Marketing Science 42 (2), 205-221, 2014 | 48 | 2014 |
| Does 3D make sense for Hollywood? The economic implications of adding a third dimension to hedonic media products AK Knapp, T Hennig-Thurau Journal of Media Economics 28 (2), 100-118, 2015 | 18 | 2015 |
| Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances J Klostermann, TK Hinze, F Völckner, AK Kupfer, R Schwerdtfeger Journal of the Academy of Marketing Science 52 (2), 449-469, 2024 | 8 | 2024 |
| How to survive in a digital world? A comprehensive analysis of success factors for brick-and-mortar retail stores: an abstract AK Knapp, A Marchand, T Hennig-Thurau Creating Marketing Magic and Innovative Future Marketing Trends, 301-301, 2017 | 4 | 2017 |
| Explaining physical retail store closures in digital times AK Kupfer, A Marchand, T Hennig-Thurau Journal of Retailing, 2024 | 2 | 2024 |
| Conceptualizing New Product Buzz MB Houston, AK Knapp, T Hennig-Thurau, M Spann ACR North American Advances, 2014 | 2 | 2014 |
| This article is… Consumer reactions to unfinished teasers for digital content T Mandler, GP Cziehso, T Schaefers, AK Kupfer, A Mafael Psychology & Marketing, 2024 | | 2024 |
| Marketing Hedonic Media Products: The Role of Brands and Innovations for Motion Picture Success AK Knapp | | 2013 |
| Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value N Hansen, AK Knapp, T Hennig-Thurau, K Legocki, K Walker, A Smith, ... | | |