Прати
Michel Tuan Pham
Michel Tuan Pham
Kravis Professor of Business, Columbia University
Верификована је имејл адреса на columbia.edu - Почетна страница
Наслов
Навело
Навело
Година
All negative moods are not equal: Motivational influences of anxiety and sadness on decision making
R Raghunathan, MT Pham
Organizational behavior and human decision processes 79 (1), 56-77, 1999
18191999
Representativeness, relevance, and the use of feelings in decision making
MT Pham
Journal of consumer research 25 (2), 144-159, 1998
12841998
Ideals and oughts and the reliance on affect versus substance in persuasion
MT Pham, T Avnet
Journal of consumer research 30 (4), 503-518, 2004
8722004
Emotion and rationality: A critical review and interpretation of empirical evidence
MT Pham
Review of general psychology 11 (2), 155-178, 2007
8272007
Affect monitoring and the primacy of feelings in judgment
MT Pham, JB Cohen, JW Pracejus, GD Hughes
Journal of consumer research 28 (2), 167-188, 2001
8252001
The nature and role of affect in consumer behavior
JB Cohen, MT Pham, EB Andrade
Handbook of consumer psychology, 306-357, 2018
7322018
Relatedness, prominence, and constructive sponsor identification
GV Johar, MT Pham
Journal of marketing research 36 (3), 299-312, 1999
7011999
Promotion and prevention across mental accounts: When financial products dictate consumers& investment goals
R Zhou, MT Pham
Journal of consumer research 31 (1), 125-135, 2004
5692004
The logic of feeling
MT Pham
Journal of Consumer Psychology 14 (4), 360-369, 2004
5552004
When do people rely on affective and cognitive feelings in judgment? A review
R Greifeneder, H Bless, MT Pham
Personality and Social Psychology Review 15 (2), 107-141, 2011
5062011
When arousal influences ad evaluation and valence does not (and vice versa)
G Gorn, M Tuan Pham, L Yatming Sin
Journal of consumer Psychology 11 (1), 43-55, 2001
4592001
Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli.
MT Pham
Advances in consumer research 19 (1), 1992
3491992
Affective reactions to consumption situations: A pilot investigation
C Derbaix, MT Pham
Journal of economic psychology 12 (2), 325-355, 1991
3381991
The seven sins of consumer psychology
MT Pham
Journal of consumer psychology 23 (4), 411-423, 2013
3372013
Promotion and Prevention in Consumer Decision Making: The state of the art and theoretical propositions
MT Pham, ET Higgins
Inside consumption: Consumer motives, goals, and desires, 8-43, 2005
3332005
Market prominence biases in sponsor identification: Processes and consequentiality
MT Pham, GV Johar
Psychology & Marketing 18 (2), 123-143, 2001
3292001
Informational properties of anxiety and sadness, and displaced coping
R Raghunathan, MT Pham, KP Corfman
Journal of consumer Research 32 (4), 596-601, 2006
3032006
Pour un développement des mesures de l'affectif en marketing: synthèse des prérequis
C Derbaix, MT Pham
Recherche et Applications en Marketing (French Edition) 4 (4), 71-87, 1989
2721989
Regulatory focus, regulatory fit, and the search and consideration of choice alternatives
M Tuan Pham, HH Chang
Journal of consumer research 37 (4), 626-640, 2010
2692010
The smartphone as a pacifying technology
S Melumad, MT Pham
Journal of Consumer Research 47 (2), 237-255, 2020
2572020
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