| Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK K Baxter, B Czarnecka, B Schivinski, MR Massaro PLoS One 17 (10), e0273927, 2022 | 4 | 2022 |
| Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours-the effectiveness of local versus … B Czarnecka, K Baxter The International Congress on Public and Nonprofit Marketing, 2022 | 2 | 2022 |
| Sharing images of children on social media: British motherhood influencers and the privacy paradox K Baxter, B Czarnecka PloS one 20 (1), e0314472, 2025 | | 2025 |
| Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends EV Yaroson, K Baxter, AK Ni Corporate Branding in Logistics and Transportation, 7-25, 2024 | | 2024 |
| Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues NAA Rahman, TC Melewar, P Foroudi, S Gupta Taylor & Francis, 2024 | | 2024 |
| Immersive technologies for skills and capabilities development: measuring the effect of enhanced immersive experiences and performance outcomes among Generation Z consumers. WH Rodrigo Perez Vega, Katherine Baxter, Fabio Oliveira Academy of Marketing, July 2024, 2024 | | 2024 |
| LEADERSHIP-ARTIFICIAL INTELLIGENCE INTERACTION FOR SUSTAINABLE MEGA EVENTS: RETHINKING THE CURRENT AND FUTURE RESEARCH AND PRACTICES Y Megheirkouni, M., Baxter, K., Ni, A. K., & Jing Event Management Conference Orlando, Florida - June 17-20, 2024, 2024 | | 2024 |
| Education for Sustainability in UK Universities B Czarnecka, K Baxter, G O'Rourke LSBU, 2023 | | 2023 |
| Motherhood influencers in the UK B Czarnecka, K Baxter London South Bank University, 2023 | | 2023 |
| The effectiveness of gendered wording in health promotion leaflet-exploratory experiment in four English-speaking countries: the UK, USA, Ireland and Canada. B Czarnecka, K Baxter, D Basil, F Guzman, C O'Neil The International Congress on Public and Nonprofit Marketing, 2022 | | 2022 |
| Motherhood Influencers and the “The Sharent Trap”. Privacy implications of sharing images and stories of children on social media in the UK. B Katherine, B Czarnecka Social Media and Society Conference Paper, 2022 | | 2022 |
| The impact of gendered content in printed health advertisements on attitudes and behavioural intentions: a mixed methods study in a social marketing campaign K Baxter University of Bedfordshire, 2020 | | 2020 |
| High Town Bag Research Report: A report examining the views of the residents in High Town about their local community B Czarnecka, K Baxter London South Bank University, 2018 | | 2018 |
Barbara CzarneckaLondon South Bank UniversityВерификована је имејл адреса на lsbu.ac.uk