Прати
Carolina Stubb
Carolina Stubb
Åbo Akademi University
Верификована је имејл адреса на abo.fi
Наслов
Навело
Навело
Година
Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness
C Stubb, AG Nyström, J Colliander
Journal of Communication Management 23 (2), 109-122, 2019
3442019
“This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
C Stubb, J Colliander
Computers in Human Behavior 98, 210-222, 2019
3092019
Story versus info: Tracking blog readers’ online viewing time of sponsored blog posts based on content-specific elements
C Stubb
Computers in Human Behavior 82, 54-62, 2018
652018
The gray zone in marketing: consumer responses to influencer marketing
C Stubb
Åbo Akademi-Åbo Akademi University, 2019
152019
S., Nyström, AG & Colliander, J.(2019). Influencer Marketing: The Impact of Disclosing Sponsorship Compensation Justification on Sponsored Content Effectiveness.”
C Stubb
Journal of Communication Management 23 (2), 109-22, 0
11
The consumer purchase decision journey in a digital world-key elements of influence?
C Stubb, J Lindström
23rd Nordic Academy of Management Conference, –, 2015
2015
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Чланци 1–6