| Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China F Hou, Z Guan, B Li, AYL Chong Internet Research 30 (1), 141-163, 2020 | 401 | 2020 |
| Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms H Bao, B Li, J Shen, F Hou Industrial Management & Data Systems 116 (8), 1759-1778, 2016 | 158 | 2016 |
| What determines customers’ continuance intention of FinTech? Evidence from YuEbao Z Wang, Z Guan, F Hou, B Li, W Zhou Industrial Management & Data Systems 119 (8), 1625-1637, 2019 | 132 | 2019 |
| What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model Z Guan, F Hou, B Li, CW Phang, AYL Chong Information Systems Journal, 2021 | 118 | 2021 |
| What drives people to purchase virtual gifts in live streaming? The mediating role of flow B Li, F Hou, Z Guan, AYL Chong PACIS 2018 Proceedings, 239, 2018 | 76 | 2018 |
| Understanding and predicting what influence online product sales? A neural network approach F Hou, B Li, AYL Chong, N Yannopoulou, MJ Liu Production Planning & Control 28 (11-12), 964-975, 2017 | 59 | 2017 |
| Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience F Hou, Z Guan, B Li, Y Hu, AYL Chong PACIS 2020 Proceedings, 2020 | 21 | 2020 |
| What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment Z Guan, F Hou, B Li, A Chong, CW Phang ICIS 2019 Proceedings, 2019 | 19 | 2019 |
| Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability B Li, F Hou, Z Guan, AYL Chong, X Pu PACIS 2017 Proceedings, 257, 2017 | 17 | 2017 |
| The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding B Li, F Hou, Z Guan, AYL Chong Information Technology & People 36 (6), 2587-2610, 2023 | 15 | 2023 |
| Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA T Ma, Y Cheng, Z Guan, B Li, F Hou, ETK Lim Information Systems Journal, 2023 | 15 | 2023 |
| How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness B Li, Z Guan, F Hou, AYL Chong PACIS 2019 Proceedings, 2019 | 13 | 2019 |
| UNDERSTANDING THE PURCHASE INTENTION OF VIR-TUAL GIFTS IN LIVE STREAMING: FLOW THEORY AND SWIFT GUANXI Z Guan, F Hou, B Li, A Chong ECIS 2020 Proceedings, 2020 | 5 | 2020 |
| The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis F Hou, B Li, Z Guan, AYL Chong, CW Phang Internet Research 34 (6), 2298-2340, 2024 | 3 | 2024 |
| Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction F Hou, Z Guan, A Chong PACIS 2023 Proceedings, 2023 | 1 | 2023 |
| A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media Z Guan, B Li, F Hou, A Chong, JB Thatcher PACIS 2022 Proceedings, 288, 2022 | 1 | 2022 |
| Evaluating Charitable Crowdfunding based on Storytelling Linguistic Cues: A Narrative Persuasion Perspective Z Guan, F Hou, B Li, Z Cai, AYL Chong, E Lim, CW Tan SIGHCI 2020 PROCEEDINGS, 2020 | 1 | 2020 |
| Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective Z Guan, F Hou, B Li, Z Cai, E Lim, CW Tan PACIS 2020 Proceedings, 2020 | 1 | 2020 |
| Importance of Community Influence and Meter Message on Brand Value Co-creation: A Study in Social Commerce Research-in-Progress T Ma, Z Guan, B Li, F Hou, AYL Chong CONF-IRM 2018 Proceedings, 32, 2018 | 1 | 2018 |
| How live stream session is developed to guide value co-creation between streamer and audience: an ethnographic investigation based on Dramaturgical Theory B Lin, Y Wang, F Hou, B Li, Z Guan | | 2024 |
Boying Li (Belle)University of Nottingham Ningbo ChinaВерификована је имејл адреса на nottingham.edu.cn