Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media J Carlson, MM Rahman, A Taylor, R Voola Journal of Retailing and Consumer Services 46, 149-162, 2019 | 252 | 2019 |
Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments J Carlson, NJ de Vries, MM Rahman, A Taylor Journal of Brand Management 24 (4), 334-348, 2017 | 75 | 2017 |
Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective A Taylor, J Carlson, YC Liao, MM Rahman Journal of Business Research 154, 113284, 2023 | 13 | 2023 |
Appetite for distraction? A systematic literature review on customer smartphone distraction A Taylor, M Hook, J Carlson, S Gudergan, T Falk International Journal of Information Management 75, 102722, 2024 | 9 | 2024 |
Creating a metaverse‐me: Exploring the consumer avatar creation process A Taylor, M Hook, T Carlyle, J Carlson Journal of Consumer Behaviour, 2846–2861, 2024 | 4 | 2024 |
Text mining in tourism and hospitality research: a bibliometric perspective NKY Amine Lekmiti, Paul John Stolk, Alex Taylor, Sridar Ramachandran Journal of Hospitality and Tourism Technology, 2024 | 1 | 2024 |
Customer Empowerment and Inspiration in Branded Virtual Experiences AM Taylor University of Newcastle, 2020 | 1 | 2020 |
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices A Taylor, J Carlson Psychology & Marketing, 2025 | | 2025 |
Connected wine packaging in retail: quantifying customer interaction and preferences for wine information IFJ Dupuis Day, J Carlson, A Taylor, L Toohey, F Delgado, T Bucher International Journal of Wine Business Research 37 (1), 179-206, 2025 | | 2025 |