| Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge MT Ha, TKN Vo, NDP Nguyen Business Ethics, the Environment and Responsibility, 1-19, 2022 | 86 | 2022 |
| The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam CMA Nguyen, MT Ha Humanities and Social Sciences Communications 10 (1), 1-13, 2023 | 60 | 2023 |
| The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model GD Nguyen, MT Ha Cogent Business & Management 8 (1), 1980248, 2021 | 56 | 2021 |
| Investigating green brand equity and its driving forces MT Ha Management Science Letters 10 (10), 2385–2394, 2020 | 49 | 2020 |
| Social capital, knowledge sharing and firm performance HM Tri, NK Phuoc Management Science Letters 10 (12), 2923-2930, 2020 | 46 | 2020 |
| Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives HM Tri SAGE Open 11 (3), 21582440211036087, 2021 | 43 | 2021 |
| Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern MT Ha PLOS ONE 17 (11), e0277421, 2022 | 38 | 2022 |
| Data collection using online questionnaires in marketing MT Ha SAGE Publications, Limited, 2022 | 38 | 2022 |
| Social capital and firm performance: A study on manufacturing and services firms in Vietnam HTN Tien, MT Ha Management Science Letters 10 (11), 2571–2582, 2020 | 32 | 2020 |
| What makes users continue to want to use the digital platform? Evidence from the ride-hailing service platform in Vietnam DG Nguyen, MT Ha Sage Open 12 (1), 21582440211069146, 2022 | 31 | 2022 |
| The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention HM Tri Cogent Business & Management 8 (1), 1953680, 2021 | 31 | 2021 |
| The Mediating Impact of Perceived Organisational Politics on the Relationship between Leadership Styles and Job Satisfaction TPU Yanti Budiasih, Cahya Fajar Budi Hartanto, Tri Minh Ha, Phong Thanh Nguyen International Journal of Innovation, Creativity and Change 10 (11), 478-495, 2020 | 31 | 2020 |
| Social capital and firm operational performance: The mediating roles of knowledge sharing MT Ha Cogent Business & Management 8 (1), 1973237, 2021 | 27 | 2021 |
| The impact of customer experience on customer satisfaction and customer loyalty HA Minh-Tri Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (14 …, 2021 | 24 | 2021 |
| The challenges and opportunities of online learning during Covid-19 pandemic HN Quang, HM Tri Ho Chi Minh City Open University Journal of Science-Social Sciences 11 (1), 3-14, 2021 | 21 | 2021 |
| Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials NT Son, HM Tri Management Science Letters 11 (7), 2021-2032, 2021 | 17 | 2021 |
| Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty MT Ha, GD Nguyen, BS Doan Humanities and Social Sciences Communications 10 (1), 1-14, 2023 | 16 | 2023 |
| Understanding the influence of user adaptation on the continuance intention towards ride-hailing services: the perspective of management support MT Ha, GD Nguyen, ML Nguyen, AC Tran Journal for Global Business Advancement 15 (1), 39-62, 2022 | 15 | 2022 |
| Green brand equity and COVID-19 post-pandemic: The case of the world’s first coffee face mask in Vietnam HM Tri, TV Dung COVID-19 and the Future of the Service Industry Post-Pandemic 2, 65-86, 2021 | 13 | 2021 |
| The impact of firm life cycle on abnormal earnings in financial statement quality: evidence from Vietnam NQN Ngo, UN Ly, QM Truong, MT Ha Journal for Global Business Advancement 15 (6), 686-713, 2022 | 11 | 2022 |
