Khim-Yong Goh

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Zhijie LinAssociate Professor, Tsinghua UniversityVerifierad e-postadress på sem.tsinghua.edu.cn
Cheng Suang HengNational University of SingaporeVerifierad e-postadress på comp.nus.edu.sg
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessVerifierad e-postadress på chicagobooth.edu
Jean-Pierre DubeUniversity of Chicago Booth School of BusinessVerifierad e-postadress på chicagobooth.edu
Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofVerifierad e-postadress på umich.edu
Hock-Hai TeoProfessor of Information Systems and Analytics, National University of SingaporeVerifierad e-postadress på comp.nus.edu.sg
Tuan Q. PhanAssociate Professor of BusinessVerifierad e-postadress på hku.hk
Kai-Lung HuiHong Kong University of Science and TechnologyVerifierad e-postadress på ust.hk
Chuan-Hoo TanAssociate Professor of Information Systems, National University of SingaporeVerifierad e-postadress på comp.nus.edu.sg
Junhong Chu (楚軍紅)HKU Business School, the University of Hong KongVerifierad e-postadress på hku.hk
Ivan P.L. PngNational University of SingaporeVerifierad e-postadress på nus.edu.sg
Huseyin CavusogluProfessor of Information Systems, The University of Texas at DallasVerifierad e-postadress på utdallas.edu
KK WeiSingapore Institute of ManagementVerifierad e-postadress på sim.edu.sg
Qingliang WANGAssociate Professor, Xi'an Jiaotong UniversityVerifierad e-postadress på xjtu.edu.cn
He LiClemson UniversityVerifierad e-postadress på clemson.edu
Ying ZhangLecturer, Department of Information Systems and Operations Management, Business School, University of AucklandVerifierad e-postadress på auckland.ac.nz
Atreyi KankanhalliProfessor of Information Systems and Analytics, National University of SingaporeVerifierad e-postadress på nus.edu.sg
Yunjie (Calvin) XuFudan UniversityVerifierad e-postadress på fudan.edu.cn
Yuanyuan ChenUniversity of AlabamaVerifierad e-postadress på ua.edu
Anandhi BharadwajGoizueta Business School, Emory UniversityVerifierad e-postadress på emory.edu

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Khim-Yong Goh

National University of Singapore

Verifierad e-postadress på comp.nus.edu.sg - Startsida

Social-Mobile Media & Platforms Digital Marketing & Advertising AI Pricing & Product Strategies


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content KY Goh, CS Heng, Z Lin Information Systems Research 24 (1), 88-107, 2013	2023	2013
The effect of banner advertising on internet purchasing P Manchanda, JP Dubé, KY Goh, PK Chintagunta Journal of Marketing Research 43 (1), 98-108, 2006	750	2006
Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models P Chintagunta, JP Dubé, KY Goh Management Science 51 (5), 832-849, 2005	172	2005
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy KY Goh, JW Ping Journal of the Association for Information Systems 15 (7), 388-421, 2014	104	2014
Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising response KY Goh, J Chu, J Wu Journal of Interactive Marketing 30 (1), 34-45, 2015	92	2015
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability Z Lin, KY Goh, CS Heng MIS Quarterly 41 (2), 397-426, 2017	87	2017
AN EMPIRICAL ANALYSIS OF INTELLECTUAL PROPERTY RIGHTS SHARING IN SOFTWARE DEVELOPMENT OUTSOURCING. Y Chen, A Bharadwaj, KY Goh MIS Quarterly 41 (1), 131-161, 2017	69	2017
Computer-supported negotiations: an experimental study of bargaining in electronic commerce KY Goh, HH Teo, H Wu, KK Wei Proceedings of the twenty first international conference on Information …, 2000	61	2000
How big data and analytics reshape the wearable device market–the context of e-health J Wu, H Li, Z Lin, KY Goh International Journal of Production Research 55 (17), 5168-5182, 2017	49	2017
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry KY Goh, KL Hui, IPL Png Management Science 57 (9), 1640-1654, 2011	44	2011
Privacy and Marketing Externalities: Evidence from Do Not Call KY Goh, KL Hui, IPL Png Management Science 61 (12), 2982-3000, 2015	42	2015
Are you what you Tweet? The impact of sentiment on digital news consumption and social media sharing H Oh, KY Goh, TQ Phan Information Systems Research 34 (1), 111-136, 2023	37	2023
Investigating success of open source software projects: A social network perspective J Wu, KY Goh, Q Tang ICIS 2007 Proceedings, 105, 2007	37	2007
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content KY Goh, CS Heng, Z Lin Goh, KY, Heng, CS, and Lin, Z.,“Social Media Brand Community and Consumer …, 2012	30	2012
MEASURING THE BUSINESS VALUE OF ONLINE SOCIAL MEDIA CONTENT FOR MARKETERS Z Lin, KY Goh	25	2011
When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation J Chen, JE Chen, KY Goh, YC Xu, BCY Tan Information & Management 51 (8), 972-983, 2014	20	2014
Evaluating Longitudinal Success of Open Source Software Projects: A Social Network Perspective J Wu, KY Goh System Sciences, 2009. HICSS'09. 42nd Hawaii International Conference on, 1-10, 2009	20	2009
An investigation of online group-buying institution and buyer behavior CH Tan, KY Goh, HH Teo International Conference on Human-Computer Interaction, 124-131, 2007	18	2007
Investigating Value Co-Creation in Innovation of IT-enabled Services: An Empirical Study of Mobile Data Services H Ye, A Kankanhalli, KY Goh, J Sun	17	2011
Effects of comparison shopping websites on market performance: Does market structure matter CH Tan, KY Goh, HH Teo Journal of Electronic Commerce Research 11 (3), 193-219, 2010	17	2010

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