| Domestic consumption: rational, affective or normative choice? I Vida, J Reardon Journal of Consumer Marketing 25 (1), 34-44, 2008 | 293 | 2008 |
| International expansion of retail firms: A theoretical approach for future investigations I Vida, A Fairhurst Journal of Retailing and Consumer Services 5 (3), 143-151, 1998 | 277 | 1998 |
| The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies J Reardon, C Miller, I Vida, I Kim European Journal of Marketing 39 (7/8), 737-754, 2005 | 247 | 2005 |
| The role of ethnic affiliation in consumer ethnocentrism I Vida, T Dmitrović, C Obadia European journal of marketing 42 (3/4), 327-343, 2008 | 241 | 2008 |
| Purchase behavior in favor of domestic products in the West Balkans T Dmitrovic, I Vida, J Reardon International Business Review 18 (5), 523-535, 2009 | 210 | 2009 |
| Factors underlying the phenomenon of consumer ethnocentricity: evidence from four central European countries I Vida, A Fairhurst The International Review of Retail, Distribution and Consumer Research 9 (4 …, 1999 | 209 | 1999 |
| The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland JD Lindquist, I Vida, RE Plank, A Fairhurst International Business Review 10 (5), 505-516, 2001 | 199 | 2001 |
| Disentangling the impact of different innovation types, financial constraints and geographic diversification on SMEs' export growth M Bodlaj, S Kadic-Maglajlic, I Vida Journal of Business Research 108, 466-475, 2020 | 194 | 2020 |
| Determinants of international retail involvement: the case of large US retail chains I Vida, J Reardon, A Fairhurst Journal of International Marketing 8 (4), 37-60, 2000 | 182 | 2000 |
| Psychic distance in exporter–importer relationships: A grounded theory approach N Prime, C Obadia, I Vida International Business Review 18 (2), 184-198, 2009 | 180 | 2009 |
| A strategic household purchase: consumer house buying behavior MK Koklic, I Vida Managing Global Transitions 7 (1), 75-96, 2009 | 163 | 2009 |
| An empirical inquiry into international expansion of US retailers I Vida International Marketing Review 17 (4/5), 454-475, 2000 | 149 | 2000 |
| The effects of background music on consumer responses in a high-end supermarket I Vida, C Obadia, M Kunz International Review of Retail, Distribution and Consumer Research 17 (5 …, 2007 | 136 | 2007 |
| Determinants of consumer willingness to purchase non-deceptive counterfeit products and the European Union I Vida Managing global transitions 5 (3), 253, 2007 | 119 | 2007 |
| Clarifying the influence of emotional intelligence on salesperson performance S Kadic-Maglajlic, I Vida, C Obadia, R Plank Journal of Business & Industrial Marketing 31 (7), 877-888, 2016 | 92 | 2016 |
| Consumer behaviour induced by product nationality: The evolution of the field and its theoretical antecedents T Dmitrovic, I Vida Transformations in Business & Economics 9 (1), 145-165, 2010 | 89 | 2010 |
| An examination of cross‐border shopping behaviour in South‐East Europe T Dmitrovic, I Vida European Journal of Marketing 41 (3/4), 382-395, 2007 | 88 | 2007 |
| Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences I Vida, M Kos Koklič, M Kukar‐Kinney, E Penz Journal of Research in Interactive Marketing 6 (4), 298-313, 2012 | 80 | 2012 |
| The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products O Parts, I Vida Managing Global Transitions 9 (4), 355, 2011 | 77 | 2011 |
| Three-level mechanism of consumer digital piracy: Development and cross-cultural validation M Kos Koklic, M Kukar-Kinney, I Vida Journal of Business Ethics 134, 15-27, 2016 | 66 | 2016 |
James Reardonuniversity of northern coloradoVerifierad e-postadress på unco.edu