| To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products CP Moreau, KB Herd Journal of Consumer Research 36 (5), 806-819, 2010 | 277 | 2010 |
| It's the thought (and the effort) that counts: How customizing for others differs from customizing for oneself CP Moreau, L Bonney, KB Herd Journal of Marketing 75 (5), 120-133, 2011 | 202 | 2011 |
| A review of consumer embarrassment as a public and private emotion A Krishna, KB Herd, NZ Aydınoğlu Journal of Consumer Psychology 29 (3), 492-516, 2019 | 92 | 2019 |
| Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity KB Herd, R Mehta Journal of Consumer Research 46 (1), 36-52, 2019 | 65 | 2019 |
| Wetting the bed at twenty-one: Embarrassment as a private emotion A Krishna, KB Herd, NZ Aydınoğlu Journal of Consumer Psychology 25 (3), 473-486, 2015 | 55 | 2015 |
| Do backer affiliations help or hurt crowdfunding success? KB Herd, G Mallapragada, V Narayan Journal of Marketing 86 (5), 117-134, 2022 | 22 | 2022 |
| Identity representation in customization K Herd, P Moreau BUILDING CONNECTIONS 39, 599, 2011 | 13* | 2011 |
| Look at me! Or don’t…: How mere social presence impacts innovation adoption L Xu, R Mehta, KB Herd Journal of the Association for Consumer Research 4 (3), 269-279, 2019 | 10 | 2019 |
| Product Meaning and Consumer Creativity. K Herd, E Pew, C Warren Advances in Consumer Research 36, 2009 | 6 | 2009 |
| The creative touch: the influence of haptics on creativity CH Kim, KB Herd, HS Krishnan Marketing Letters 34 (1), 113-124, 2023 | 4 | 2023 |
| Towards a Goal-based Paradigm of Contagion T Kim, A Duhachek, K Herd, S Kim European Journal of Marketing, 2022 | 3 | 2022 |
| Developing a better understanding of co-creation: Consumers' motivations to create and the underlying processes CP Moreau, K Herd ACR North American Advances, 2008 | 2 | 2008 |
| Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment KA Ferguson, KB Herd Marketing Letters 35 (4), 519-531, 2024 | 1 | 2024 |
| The Influence of Identity on Creative Outcomes K Herd, CP Moreau ACR North American Advances, 2012 | 1 | 2012 |
| The mobile giving gap: The negative impact of smartphones on donation behavior SJ Hock, KA Ferguson, KB Herd Journal of Consumer Psychology, 2024 | | 2024 |
| A History of Failed Intentions: When Focusing on Unintentional Outcomes Promotes Ideation T Reich, KB Herd, AG Fulmer Advances in Consumer Research 48, 614-615, 2020 | | 2020 |
| Inspirational Aesthetics: How Beautiful Products Motivate Performance K Herd, P Moreau ACR North American Advances, 2019 | | 2019 |
| The Self-Conscious Consumer: Understanding and Mitigating Consumer Embarrassment K Herd, N Z Aydinoglu, A Krishna ACR North American Advances, 2019 | | 2019 |
| Making Meaning: How Consumers Build Their Identity Into Their Own Creative Outcomes KB Herd, P Moreau ACR North American Advances, 2017 | | 2017 |
| THE EFFECTS OF POLITICAL IDEOLOGY ON CONSUMER CREATIVITY CH Kim, A Duhachek, HS Krishnan, KB Herd ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 19, 2016 | | 2016 |
C. Page MoreauUniversity of Wisconsin School of BusinessVerifierad e-postadress på bus.wisc.edu