| Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions L De Gauquier, M Brengman, K Willems, H Van Kerrebroeck Virtual Reality 23, 235-253, 2019 | 113 | 2019 |
| From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers M Brengman, L De Gauquier, K Willems, B Vanderborght Journal of Business Research 134, 263-274, 2021 | 77 | 2021 |
| Customer engagement in multi-sensory virtual reality advertising: the effect of sound and scent congruence M Brengman, K Willems, L De Gauquier Frontiers in Psychology 13, 747456, 2022 | 45 | 2022 |
| In or out? A field observational study on the placement of entertaining robots in retailing L De Gauquier, M Brengman, K Willems, HL Cao, B Vanderborght International Journal of Retail & Distribution Management 49 (7), 846-874, 2021 | 36 | 2021 |
| Humanoid robot pepper at a Belgian chocolate shop L De Gauquier, HL Cao, P Gomez Esteban, A De Beir, S Van De Sanden, ... Companion of the 2018 ACM/IEEE international conference on human-robot …, 2018 | 28 | 2018 |
| Frontline employee expectations on working with physical robots in retailing K Willems, N Verhulst, L De Gauquier, M Brengman Journal of Service Management 34 (3), 467-492, 2023 | 26 | 2023 |
| Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS? L De Gauquier, K Willems, HL Cao, B Vanderborght, M Brengman Journal of Retailing and Consumer Services 70, 103176, 2023 | 20 | 2023 |
| The rise of service robots in retailing: literature review on success factors and pitfalls L De Gauquier, M Brengman, K Willems Retail futures: The good, the bad and the ugly of the digital transformation …, 2020 | 20 | 2020 |
| Is robotic shopping set to be the next big thing? M Brengman, L De Gauquier, S Van De Sanden, K Willems VUB Press, 2019 | 8 | 2019 |
| Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk? M Brengman, K Willems, L De Gauquier, B Vanderborght Psychology & Marketing 41 (4), 734-753, 2024 | 4 | 2024 |
| The effect of A humanoid service robot versus a tablet service Kiosk in retail: an observational study L De Gauquier, M Brengman, K Willems, A De Beir, HL Cao, ... 26th International Conference on Recent Advances In Retailing And Services …, 2019 | 2 | 2019 |
| Homo Roboticus: 30 vragen en antwoorden over mens, robot & artificiële intelligentie B Vanderborght, K Beuls, J Brancart, M Brengman, T Crispeels, ... ASP, 2019 | 1 | 2019 |
| Customer Engagement In Multi-Sensory VR Advertising: The Boursin Sensorium Experience K Willems, M Brengman, L De Gauquier 5th International AR & VR Conference: Changing realities in a dynamic world, 2019 | 1 | 2019 |
| Winkelen we binnenkort met robots? M Brengman, L De Gauquier, S Van De Sanden, K Willems Homo Roboticus-30 Vragen en Antwoorden over mens, robot & artificiële …, 2019 | 1 | 2019 |
| Studying customers attitudes towards personalized product recommendations provided by a humanoid robot in a retail store S van de Sanden, K Willems, M Brengman, L De Gauquier, HL Cao, ... 8th Colloquium on European Research in Retailing: The New Age Of Retailing …, 2022 | | 2022 |
| The impact of service robots in retail L De Gauquier | | 2021 |
| Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies L De Gauquier, M Brengman, K Willems, HL Cao, B Vanderborght Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits …, 2020 | | 2020 |
| Should service robots and frontline employees collaborate in retail-customer interactions? L De Gauquier, M Brengman, K Willems, N Verhulst, HL Cao, ... 27th International Conference on Recent Advances in Retailing and Consumer …, 2020 | | 2020 |
| Field Observations on the Strategic Placement of Retail Robots L De Gauquier, M Brengman, K Willems, HL Cao, B Vanderborght 5th Colloquium on European Research in Retailing, 274-274, 2020 | | 2020 |
| Exploring the attitudes of frontline employees towards humanoid service robots in a retailing context L De Gauquier, M Brengman, K Willems, N Verhulst, A De Beir, HL Cao, ... Frontiers in Services, 57-57, 2019 | | 2019 |
Malaika BrengmanProfessor of Marketing, Vrije Universiteit BrusselVerifierad e-postadress på vub.ac.be