Följ
Dr. Sunita Guru
Dr. Sunita Guru
Institute of Management, Nirma University
Verifierad e-postadress på nirmauni.ac.in - Startsida
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Ranking of perceived risks in online shopping
S Guru, J Nenavani, V Patel, N Bhatt
Decision 47, 137-152, 2020
76*2020
Analysing the factors affecting the selection of ERP package: a fuzzy AHP approach
N Bhatt, S Guru, S Thanki, G Sood
Information Systems and e-Business Management 19, 641-682, 2021
592021
Assessing the feasibility of hyperlocal delivery model as an effective distribution channel
S Guru, S Verma, P Baheti, V Dagar
Management Decision 61 (6), 1634-1655, 2023
482023
Values, satisfaction and intentions: online innovation perspective for fashion apparels
P Kautish, S Guru, A Sinha
International Journal of Innovation Science 14 (3/4), 608-629, 2022
252022
Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process
S Guru, A Sinha, P Kautish
International Journal of Emerging Markets 18 (11), 4819-4842, 2023
242023
A quantitative framework for health‐care service quality assessment in India
JJ Thakkar, S Thanki, S Guru
Journal of Modelling in Management 18 (4), 1064-1092, 2023
152023
Ranking the determinants for international education destination decision of Indian students: application of fuzzy analytical hierarchical process
S Guru, N Bhatt, N Agrawal
Vision 26 (3), 314-327, 2022
82022
Prioritization of dimensions of online trust using analytical hierarchy approach
S Guru, N Bhatt, N Agrawal
Indian Journal of Marketing 51 (5-7), 81-92, 2021
82021
Online Shopping: Motivators and Barriers
R Krishna, S Guru
Media Asia 37 (3), 157, 2010
82010
A study of trust and perceived risk in Online Shopping
S Guru
Vallabh Vidyanagar, Gujrat, India: Sardar Patel University, 2011
62011
Choice of electives among management students in India: A conjoint analysis
A Sinha, J Panchamia, A Sachan, S Guru
The International Journal of Management Education 19 (3), 100557, 2021
52021
Analysing factors driving purchase and consumption behaviour towards organic food
S Guru, S Thanki, JJ Thakkar
Vision, 09722629231225535, 2024
42024
Analyzing barriers for organic food consumption in India: a DEMATEL-based approach
S Thanki, S Guru, B Shah
British Food Journal 126 (12), 4459-4484, 2024
22024
Technological transformation through electronic reverse auction: A case of GSCSC, India
N Bhatt, N Agarwal, S Guru
Journal of Information Technology Case and Application Research 22 (4), 221-242, 2020
12020
Feature exploration: Analysis of literature on Search Engine Optimization
S Guru, R Shah
20 th Nirma International Conference on Management, NICOM2017, January, 05-07, 2017
12017
Managerial trust and organizational Behavior
HC Trivedi, R Patel, S Guru
Management and Labour Studies 35 (2), 149-167, 2010
12010
INFLUENCERS TO THE RISK ASSOCIATED WITH ONLINE SHOPPING: STRUCTURE EQUATION MODELING APPROACH
S Guru, J Nenavani
Towards Excellence 10 (Special Issue 1), 2018
2018
Service and Brand Design: A Case of Shaadi. com
R Krishna, S Guru
Nirma University Journal of Business and Management Studies, 65, 2013
2013
Towards Excellence
S Guru, MJ Nenavani
SEARCHING HABITS: AN EXPLORATORY STUDY OF AHMEDABAD INTERNET USERS
S Guru, R Shah
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Artiklar 1–20