| Managing uncertainty during a global pandemic: An international business perspective P Sharma, TY Leung, RPJ Kingshott, NS Davcik, S Cardinali Journal of business research 116, 188-192, 2020 | 614 | 2020 |
| Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling C Ancillai, H Terho, S Cardinali, F Pascucci Industrial Marketing Management 82, 293-308, 2019 | 316 | 2019 |
| The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets K Jiang, ST Luk, S Cardinali Journal of Business Research, 2018 | 162 | 2018 |
| Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance NS Davcik, S Cardinali, P Sharma, E Cedrola Journal of Business Research 128, 650-660, 2021 | 123 | 2021 |
| Open innovation and the human resource dimension: An investigation into the Italian manufacturing sector A Natalicchio, A Messeni Petruzzelli, S Cardinali, T Savino Management Decision 56 (6), 1271-1284, 2018 | 81 | 2018 |
| Challenges and opportunities for marketers in the emerging markets P Sharma, STK Luk, S Cardinali, MH Ogasavara Journal of Business Research 86, 210-216, 2018 | 59 | 2018 |
| Measuring B2B social selling: Key activities, antecedents and performance outcomes H Terho, M Giovannetti, S Cardinali Industrial Marketing Management 101, 208-222, 2022 | 58 | 2022 |
| Exploring antecedents of social media usage in B2B: a systematic review F Pascucci, C Ancillai, S Cardinali Management Research Review 41 (6), 629-656, 2018 | 53 | 2018 |
| Product returns and customer value: a footware industry case I Russo, S Cardinali Modelling Value: Selected Papers of the 1st International Conference on …, 2012 | 52 | 2012 |
| A strenuous path for sustainable supply chains in the footwear industry: A business strategy issue MV Ciasullo, S Cardinali, S Cosimato Journal of Global Fashion Marketing 8 (2), 143-162, 2017 | 50 | 2017 |
| Sales technology and salespeople’s ambidexterity: an ecosystem approach M Giovannetti, S Cardinali, P Sharma Journal of Business & Industrial Marketing 36 (4), 615-629, 2021 | 47 | 2021 |
| The changing role of salespeople and the unchanging feeling toward selling: Implications for the HEI programs LV Ballestra, S Cardinali, P Palanga, G Pacelli Journal of Marketing Education 39 (3), 176-189, 2017 | 35 | 2017 |
| Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions S Cardinali, A Pagano, E Carloni, M Giovannetti, L Governatori Journal of Service Theory and Practice 33 (2), 237-256, 2023 | 23 | 2023 |
| Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change M Giovannetti, A Sharma, S Cardinali, E Cedrola, D Rangarajan Industrial Marketing Management 107, 433-449, 2022 | 20 | 2022 |
| Piccole imprese vitivinicole e un nuovo approccio al marketing integrato S Cardinali, GL Gregori, M Pallonari FrancoAngeli, Milano, 2010 | 20 | 2010 |
| Internet adoption and usage: evidence from Italian micro enterprises F Pascucci, S Cardinali, C Gigliarano, GL Gregori International Journal of Entrepreneurship and Small Business 30 (2), 259-280, 2017 | 19 | 2017 |
| Instagram Marketing: immagini, brand, community, relazioni per il turismo, eventi I Barbotti HOEPLI EDITORE, 2015 | 18 | 2015 |
| Increasing brand orientation and brand capabilities using licensing: An opportunity for SMEs in international markets S Cardinali, M Travaglini, M Giovannetti Journal of the Knowledge Economy 10 (4), 1808-1830, 2019 | 17 | 2019 |
| Exploring sustainable behaviour in international footwear supply chain management MV Ciasullo, S Cardinali, S Cosimato International Journal of Business and Globalisation 20 (3), 416-436, 2018 | 17 | 2018 |
| Dietary supplement usage during pregnancy and lactation: role of online social capital and health information-seeking behaviour YB Limbu, M Giovannetti, S Cardinali British Food Journal 123 (1), 31-47, 2020 | 16 | 2020 |
Piyush SharmaJohn Curtin Distinguished Professor, Curtin University, Perth, AustraliaVerifierad e-postadress på curtin.edu.au