| Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory Y Wang, D Xiang, ZY Yang, SS Ma Journal of cleaner production 208, 869-879, 2019 | 282 | 2019 |
| Informational or emotional appeals in crowdfunding message strategy: An empirical investigation of backers’ support decisions D Xiang, L Zhang, Q Tao, Y Wang, S Ma Journal of the Academy of Marketing Science 47, 1046-1063, 2019 | 139 | 2019 |
| Customer participation in virtual brand communities: The self-construal perspective Y Wang, SS Ma, D Li Information & Management 52 (5), 577-587, 2015 | 113 | 2015 |
| Project customization and the supplier revenue–cost dilemmas: The critical roles of supplier–customer coordination Y Wang, J Lee, E Fang, S Ma Journal of Marketing 81 (1), 136-154, 2017 | 83 | 2017 |
| Opportunities and challenges of value co-creation: The role of customer involvement in hotel service development S Ma, H Gu, Y Wang, DP Hampson International Journal of Contemporary Hospitality Management 29 (12), 3023-3043, 2017 | 74 | 2017 |
| Enhancing customer civility in the peer-to-peer economy: empirical evidence from the hospitality sector S Ma, H Gu, DP Hampson, Y Wang Journal of Business Ethics 167, 77-95, 2020 | 63 | 2020 |
| Perceived financial well-being and its effect on domestic product purchases: An empirical investigation in Brazil DP Hampson, S Ma, Y Wang International Marketing Review 35 (6), 914-935, 2018 | 42 | 2018 |
| Beauty premium or beauty penalty in sharing accommodation situations based on lay theories Y Li, L Peng, S Ma, X Zhou International Journal of Contemporary Hospitality Management 34 (3), 929-950, 2022 | 39 | 2022 |
| Effects of customer engagement behaviors on action loyalty: moderating roles of service failure and customization C Zhang, S Ma, S Li, A Singh International Journal of Contemporary Hospitality Management 33 (1), 286-304, 2021 | 37 | 2021 |
| Consumer confidence and conspicuous consumption: A conservation of resources perspective DP Hampson, S Ma, Y Wang, MS Han International Journal of Consumer Studies 45 (6), 1392-1409, 2021 | 31 | 2021 |
| Creating one’s reality: The interaction of politics perceptions and enactment behavior RE Frieder, S Ma, WA Hochwarter The Journal of social psychology 156 (1), 74-97, 2016 | 23 | 2016 |
| Proposing customers economic value or relational value? A study of two stages of the crowdfunding project S Ma, Y Hua, D Li, Y Wang Decision Sciences 53 (4), 712-749, 2022 | 22 | 2022 |
| From service engagement to product purchase: cross-buying behavior in hospitality contexts S Ma, C Zhang, Y Wang International Journal of Contemporary Hospitality Management 32 (7), 2325-2343, 2020 | 20 | 2020 |
| Uniting in the letter but breaching in the spirit: Contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory N Wang, S Ma, Y Wang Industrial Marketing Management 97, 193-204, 2021 | 19 | 2021 |
| Customer interactions in virtual brand communities: Evidence from China Y Wang, J Shi, S Ma, G Shi, L Yan Journal of Global Information Technology Management 15 (2), 46-69, 2012 | 18 | 2012 |
| Does physical attractiveness facilitate customer citizenship behaviors? Cross-cultural evidence from the peer-to-peer economy S Ma, X Ling, C Zhang, Y Li International Journal of Information Management 70, 102565, 2023 | 17 | 2023 |
| The impact of photo verification service on sales performance in the peer-to-peer economy: Moderating role of customer uncertainty S Ma, X Cui, X Xiao, X Zhao Journal of Business Research 142, 45-55, 2022 | 17 | 2022 |
| Impact of technology-enabled product eco-innovation: Empirical evidence from the Chinese manufacturing industry MS Han, SS Ma, Y Wang, Q Tian Technovation 128, 102853, 2023 | 16 | 2023 |
| The role of platform governance in customer risk perception in the context of peer-to-peer platforms S Wang, S Ma, Y Wang Information Technology for Development 27 (4), 760-778, 2021 | 15 | 2021 |
| Driving away the bad guys: The interactive effects of politics perceptions and work drive across two studies AT Hall, J Franczak, S Ma, D Herrera, WA Hochwarter Journal of Leadership & Organizational Studies 24 (1), 106-120, 2017 | 13 | 2017 |
Daniel HampsonAssociate Professor of Marketing, Xi'an Jiaotong-Liverpool UniversityVerifierad e-postadress på xjtlu.edu.cn