| Food waste and the ‘green’consumer B McCarthy, HB Liu Australasian Marketing Journal 25 (2), 126-132, 2017 | 163 | 2017 |
| Strategy is personality‐driven, strategy is crisis‐driven: insights from entrepreneurial firms B McCarthy Management Decision 41 (4), 327-339, 2003 | 148 | 2003 |
| The Impact of the Entrepreneur's Personality on the Strategy-Formation and Planning Process in SMEs. B McCarthy Irish journal of management 24 (1), 2003 | 143 | 2003 |
| From fishing and factories to cultural tourism: The role of social entrepreneurs in the construction of a new institutional field B McCarthy Entrepreneurship & Regional Development 24 (3-4), 259-282, 2012 | 109 | 2012 |
| The cult of risk taking and social learning: a study of Irish entrepreneurs B McCarthy Management decision 38 (8), 563-575, 2000 | 108 | 2000 |
| Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers B McCarthy, HB Liu, T Chen British Food Journal 118 (6), 1334-1349, 2016 | 95 | 2016 |
| The Chinese wine market: a market segmentation study H Bo Liu, B McCarthy, T Chen, S Guo, X Song Asia Pacific Journal of Marketing and Logistics 26 (3), 450-471, 2014 | 87 | 2014 |
| Completing the food waste management loop: is there market potential for value-added surplus products (VASP)? B McCarthy, AB Kapetanaki, P Wang Journal of Cleaner Production 256, 120435, 2020 | 84 | 2020 |
| Circular agri-food approaches: will consumers buy novel products made from vegetable waste? B McCarthy, AB Kapetanaki, P Wang Rural Society 28 (2), 91-107, 2019 | 71 | 2019 |
| ‘Waste not, want not’ Exploring green consumers’ attitudes towards wasting edible food and actions to tackle food waste B McCarthy, HB Liu British Food Journal 119 (12), 2519-2531, 2017 | 71 | 2017 |
| What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore P Wang, B McCarthy Australasian Marketing Journal 29 (2), 155-176, 2021 | 67 | 2021 |
| Trends in organic and green food consumption in China: Opportunities and challenges for regional Australian exporters BL McCarthy Journal of Economic & Social Policy 17 (1), 6-31, 2015 | 67 | 2015 |
| Researching the dynamics of risk-taking and social learning: An exploratory study of Irish entrepreneurs B McCarthy Irish Marketing Review 13 (1), 46, 2000 | 66 | 2000 |
| The entrepreneur, risk-perception and change over time: a typology approach B McCarthy, B Leavy Irish Journal of Management 19 (1), 126, 1998 | 65 | 1998 |
| To be ethical or to be good? The impact of ‘Good Provider’and moral norms on food waste decisions in two countries P Wang, B McCarthy, AB Kapetanaki Global Environmental Change 69, 102300, 2021 | 53 | 2021 |
| Phases in the strategy formation process: an exploratory study of Irish SMEs B McCARTHY, B Leavy Irish Journal of Management 21 (2), 55, 2000 | 48 | 2000 |
| Rice vs. Wheat: Does staple food consumption pattern affect food waste in Chinese university canteens? L Qian, F Li, H Liu, L Wang, B McCarthy, S Jin Resources, Conservation and Recycling 176, 105902, 2022 | 47 | 2022 |
| Entrepreneurship and Business Start-ups in Ireland TN Garavan, BO Cinnéide, P Fleming, B McCarthy, A Downey Oak Tree Press 1, 65-93, 1997 | 47 | 1997 |
| Social marketing strategies for renewable energy transitions L Eagle, A Osmond, B McCarthy, D Low, H Lesbirel Australasian Marketing Journal 25 (2), 141-148, 2017 | 45 | 2017 |
| Who’s buying organic food and why? Political consumerism, demographic characteristics and motivations of consumers in North Queensland B McCarthy, L Murphy Tourism & Management Studies 9 (1), 72-79, 2013 | 34 | 2013 |
