| Evaluation of internet advertising research: A bibliometric analysis of citations from key sources J Kim, SJ McMillan Journal of Advertising 37 (1), 99-112, 2008 | 361 | 2008 |
| Parasocial relationship effects on customer equity in the social media context CL Yuan, J Kim, SJ Kim Journal of Business Research 69 (9), 3795-3803, 2016 | 303 | 2016 |
| Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles J Kim, S Kang, KH Lee Journal of Business Research 130, 552-563, 2021 | 298 | 2021 |
| The current state of knowledge on electronic word-of-mouth in advertising research SC Chu, J Kim Electronic Word of Mouth as a Promotional Technique, 1-13, 2020 | 237 | 2020 |
| SNS users' para-social relationships with celebrities: social media effects on purchase intentions H Kim, E Ko, J Kim Journal of Global Scholars of Marketing Science 25 (3), 279-294, 2015 | 222 | 2015 |
| Influence of integration on interactivity in social media luxury brand communities J Kim, KH Lee Journal of Business Research 99, 422-429, 2019 | 197 | 2019 |
| How social capital impacts the purchase intention of sustainable fashion products J Kim, S Kang, KH Lee Journal of Business Research 117, 596-603, 2020 | 145 | 2020 |
| Motivators for the intention to use mobile TV: A comparison of South Korean males and females Y Kyun Choi, J Kim, SJ McMillan International Journal of Advertising 28 (1), 147-167, 2009 | 140 | 2009 |
| Experience effects on interactivity: Functions, processes, and perceptions J Kim, N Spielmann, SJ McMillan Journal of Business Research 65 (11), 1543-1550, 2012 | 137 | 2012 |
| A new form of brand experience in online social networks: An empirical analysis X Yu, C Yuan, J Kim, S Wang Journal of Business Research 130, 426-435, 2021 | 98 | 2021 |
| A multifaceted tool for a complex phenomenon: Coding web-based interactivity as technologies for interaction evolve SJ McMillan, MG Hoy, J Kim, C McMahan Journal of Computer-Mediated Communication 13 (4), 794-826, 2008 | 82 | 2008 |
| Human likeness and attachment effect on the perceived interactivity of AI speakers J Kim, S Kang, J Bae Journal of Business Research 144, 797-804, 2022 | 75 | 2022 |
| Social dimension of sustainability: From community to social capital J Kim Journal of Global Scholars of Marketing Science 28 (2), 175-181, 2018 | 62 | 2018 |
| Strategies for the super bowl of advertising: An analysis of how the web is integrated into campaigns J Kim, SJ McMillan, JS Hwang Journal of Interactive Advertising 6 (1), 46-60, 2005 | 57 | 2005 |
| Sustainability in social brand communities: influences on customer equity J Kim Journal of Global Scholars of Marketing Science 25 (3), 246-258, 2015 | 43 | 2015 |
| The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value J Kim Journal of Global Scholars of Marketing Science 30 (3), 319-333, 2020 | 36 | 2020 |
| Influences of motivations and lifestyles on intentions to use smartphone applications J Kim, KH Lee International Journal of Advertising 37 (3), 385-401, 2018 | 35 | 2018 |
| Towards a theoretical framework of motivations and interactivity for using IPTV J Kim, KH Lee Journal of Business Research 66 (2), 260-264, 2013 | 33 | 2013 |
| Sustainability and customer equity: Evaluation of citing networks and contributions J Kim, Y Sun, KH Kim, S Kang Journal of Global Fashion Marketing 10 (3), 267-274, 2019 | 30 | 2019 |
| Technology driven experiences from mobile direct to virtual reality J Kim, S Kang, CR Taylor Journal of Global Scholars of Marketing Science 28 (1), 96-102, 2018 | 28 | 2018 |